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Frequently Asked Questions

1The Basics Of Search Engine Optimization

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      1.1 How do the search engines rank sites?

      The search engines rank results starting with what they have qualified as the most authoritative and relevant URLs for that search query. Using a proprietary and extremely complex formula to determine these rankings, the Google algorithm is based on thousands of variables. These include the type of content on the page, the amount of content and its perceived quality, the meta tags used, the titles, the site’s age, the number of inbound and outbound links, the frequency of updates and multiple other considerations.

2Captain Marketing's SEO Services

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      2.1 What is Captain Marketing’s approach to SEO?

      Captain Marketing works with our clients in two ways to further their SEO campaign goals. First, through diagnostic analysis, we will assess and remove any problematic site issues that present a barrier to great rankings. These include, but are not limited to: removal of inappropriate linking structure, Flash or counter productive images, fixing site navigation, URL structure, etc. Once these problems have been resolved, we will work to make your site more authoritative and relevant to the search engines. Our methods include, but are not limited to: high quality inbound linking programs, the addition of blogs and social bookmarks, press releases, and the establishment of “contagious content”-copy that is likely to be shared by users and commented upon.


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