Get Seen, Get Clicks, Fast.

Effective Pay-Per-Click strategies,
designed to get results.


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Frequently Asked Questions

1The Basics Of PPC Advertising

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      1.1 Why do I need a PPC campaign?

      PPC advertising is the most innovative and precise way to target your desired consumers on the web. With a fee structure that allows you to pay for only the ads that are clicked upon by your desired users, the parameters of the marketplace are determined only by your own preferences and budget. Fast, convenient and with a variety of products available, PPC is a powerful way to sell your products and services to a wider audience online.

2General Questions

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      2.1 What PPC search engines do you work with?

      Captain Marketing manages extremely successful campaigns for our clients across all the major search engine platforms and social media websites. These sites include Google AdWords, Microsoft AdCenter, Facebook, Twitter and others.

3Existing Campaign Questions

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      3.1 What does Captain Marketing do that I can’t do myself?

      While anyone can open a self service account with GoogleAdWords or Microsoft adCenter within minutes, running a cost effective campaign focused on providing maximum dollar per dollar value is, in contrast, quite difficult. Understanding and utilizing the latest tools and techniques in PPC requires constant attention to data and detail. Our Captain Marketing PPC platform allows us to provide Captain Marketing clients with the state of the art services and granular data unavailable elsewhere. In turn, you are set free from the daily requirements of online marketing-and can run your business without distraction.

4PPC Myths debunked

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      4.1 It is best to have the #1 ranking for my keywords.

      Quite simply, this is a common belief…but also a misconception. If you’re interested only in garnering the highest number of clicks, then of course, being #1 would be your goal. However, this placement doesn’t necessarily translate into cost effective conversions. The more you bid, the higher your ranking, and the more clicks you’ll get. Nevertheless, there are inevitably less expensive keywords that will get you more clicks and conversions for less money. Don’t use up your budget to rank #1 for a short period of time, when a lower bid will allow you to receive more traffic for a smaller investment over a longer period of time.


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