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Frequently Asked Questions

1General Questions

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      1.1 Why do I need a separate Mobile Engagement Campaign?

      With more than a billion cellphones in use across the globe, along with hundreds of thousands of tablets and other devices, the mobile marketplace has never been more relevant or important. User interaction on mobile devices has risen exponentially in recent years, so it is now mission critical to aim specific campaigns towards mobile users. However, the constraints of mobile devices mean that mobile consumers behave differently than the desktop user, requiring different emphases and navigational choices. Captain Marketing suggests the creation of a separate mobile campaign to directly address and capture the mobile customer.


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