Flash technology allows for an entertaining website and far more interaction between site user and URL. Flash elements themselves have no negative effect on your rankings. However, the search engines cannot discern flash content as successfully as they can plain text. This means an all-Flash site will pose significant difficulties with the search engines when it comes to getting ranked successfully. Sites with extensive Flash elements also pose real problems with user experience and hamper any intuitive navigation design. Captain Marketing will work with you to determine how best to migrate this Flash content into a more search engine friendly format, without sacrificing the positive aesthetics that it can provide its users.
The major search engines-Google, Yahoo, and Bing-use very similar criteria for their ranking algorithms. Nevertheless, each engine employs slightly different blends of variables, weighted differently according to their proprietary indexing systems and size. Google is extremely slow, for example, to note changes in any particular URL, while Bing reacts extremely quickly to SEO campaign efforts. Ironically, in an industry where some change can occur instantaneously, any successful SEO campaign works more like an old fashioned farm crop, in that it takes real time to yield results.
The search engines rank results starting with what they have qualified as the most authoritative and relevant URLs for that search query. Using a proprietary and extremely complex formula to determine these rankings, the Google algorithm is based on thousands of variables. These include the type of content on the page, the amount of content and its perceived quality, the meta tags used, the titles, the site’s age, the number of inbound and outbound links, the frequency of updates and multiple other considerations.
A dynamically driven website is by definition an SEO friendly site, as long as URL structure, meta tags and content are constructed to work well with both consumers and the search engines themselves. Captain Marketing works with clients to ensure our clients websites are as user and search engine friendly as possible.
Website penalties and even banning are incurred by tactics that undermine the basic tenets of search engine optimization. “Gaming the system” is not an option. Masking text, page cloaking, keyword stuffing and link farms may work in the short term, but there are plenty of public examples of large companies who have incurred significant penalties and outright banning from using these “black hat” techniques. Captain Marketing is firmly opposed to these methods for any SEO campaign. They are destructive, and run counter to our core values as a company and as online marketers. Don’t be fooled by those who promise suspiciously fast results.
We’ll handle it all. When it comes to your website, we’ll present you with the changes we’d like to make, including content, navigational fixes, etc. for your approval before our implementation. However, we’re proud to do all the work ourselves, under your supervision and following your instructions.
Any reputable SEO specialist cannot guarantee rankings. To do so would be misleading and inappropriate. Nevertheless, our transparent policies and actions will show you what has been done every step of the way, so you can be assured of constant and competent work towards establishing an SEO friendly website and marketing campaign.
Captain Marketing works with our clients in two ways to further their SEO campaign goals. First, through diagnostic analysis, we will assess and remove any problematic site issues that present a barrier to great rankings. These include, but are not limited to: removal of inappropriate linking structure, Flash or counter productive images, fixing site navigation, URL structure, etc. Once these problems have been resolved, we will work to make your site more authoritative and relevant to the search engines. Our methods include, but are not limited to: high quality inbound linking programs, the addition of blogs and social bookmarks, press releases, and the establishment of “contagious content”-copy that is likely to be shared by users and commented upon.
Our team of SEO and PPC specialists, web designers, web developers, copywriters and social media experts do all work onshore and in house. Should we find a need for a particular expert outside our company, we’ll utilize our extensive circle of contacts and resources to get the job done right.