After managing Google AdWords PPC campaigns in-house for years, the owner felt they needed professional help in order to achieve a positive ROI. After consulting several PPC management firms, they chose Captain Marketing as their provider. Based on the current set-up, Captain Marketing determined that their Google AdWords account required a complete overhaul.
Some key issues included:
The month prior to hiring Captain Marketing, their CTR was 0.49%, Cost Per Click was $1.14, Average Position was 2.9 and the Cost Per Conversion was $49.87.
Per the enclosed charts (May 1, 2014 to June 1, 2014) and (July 15, 2014 to August 15, 2014), the account has experienced a dramatic turnaround! As a result of Captain Marketing’s PPC experts, all key issues have been improved, and positive ROI has been achieved. The cost per click cost fell 25% and the cost per conversion decreased nearly 40%.