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Case Study

Campaign Type: Local PPC Campaiign

Nationwide_local

Client:

www.ashevillecabins.com

Type of Business:

The Situation:

After managing Google AdWords PPC campaigns in-house for years, the owner felt they needed professional help in order to achieve a positive ROI. After consulting several PPC management firms, they chose Captain Marketing as their provider. Based on the current set-up, Captain Marketing determined that their Google AdWords account required a complete overhaul.

Some key issues included:

  • Below average Quality Scores.
  • Poor Click Through Rate.
  • Keywords not specific enough, generating low quality traffic.
  • Wrong Keyword Match Types.
  • High Cost per Conversion. Lacking positive ROI.

The month prior to hiring Captain Marketing, their CTR was 0.49%, Cost Per Click was $1.14, Average Position was 2.9 and the Cost Per Conversion was $49.87.

The Results:

Per the enclosed charts (May 1, 2014 to June 1, 2014) and (July 15, 2014 to August 15, 2014), the account has experienced a dramatic turnaround! As a result of Captain Marketing’s PPC experts, all key issues have been improved, and positive ROI has been achieved. The cost per click cost fell 25% and the cost per conversion decreased nearly 40%.

result8

result9

GET IN TOUCH

4505 Las Virgenes Rd.
Suite 210
Calabasas, CA 91302 U.S.

888.297.9977

info@captainmarketing.com

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