Case Study
Campaign Type: Local PPC Campaiign
Client:
www.ashevillecabins.com
Type of Business:
The Situation:
After managing Google AdWords PPC campaigns in-house for years, the owner felt they needed professional help in order to achieve a positive ROI. After consulting several PPC management firms, they chose Captain Marketing as their provider. Based on the current set-up, Captain Marketing determined that their Google AdWords account required a complete overhaul.
Some key issues included:
- Below average Quality Scores.
- Poor Click Through Rate.
- Keywords not specific enough, generating low quality traffic.
- Wrong Keyword Match Types.
- High Cost per Conversion. Lacking positive ROI.
The month prior to hiring Captain Marketing, their CTR was 0.49%, Cost Per Click was $1.14, Average Position was 2.9 and the Cost Per Conversion was $49.87.
The Results:
Per the enclosed charts (May 1, 2014 to June 1, 2014) and (July 15, 2014 to August 15, 2014), the account has experienced a dramatic turnaround! As a result of Captain Marketing’s PPC experts, all key issues have been improved, and positive ROI has been achieved. The cost per click cost fell 25% and the cost per conversion decreased nearly 40%.
