Posted on January 10, 2013 in Captain Marketing, SMO, Social Media by cmblogger
LinkedIn Reports Current User Rates
A LinkedIn’s senior vice president announced in a recent blog post that the popular social media platform now enjoys a membership of 200 million people worldwide, with new users joining the site at a rate of two per second. In addition, he reported that the three most followed members of the site include Richard Branson, Barack Obama and Deepak Chopra. Founded in 2003 as a networking site for professionals, the site is available in 19 languages, and utilized by people in 200 countries across the globe, with half its members located in the United States alone. LinkedIn is a publically traded company, with revenues in excess of $252 million as of tax filings issued at the end of 2012.
Posted on November 14, 2012 in Captain Marketing, SMO, Social Media by cmblogger
As long as we’re discussing successful blogs, it would be a shame to ignore the famous one published by the executive chairman of one of the largest hospitality companies in the world, Bill Marriott. Son of the hotel’s founder and born in 1932, Mr. Marriott dictates his blog entries to a secretary, with postings that focus on everything from his opinions on what makes a happy family to views on international crises and how to grow the national economy. Whether or not you agree with his politics, the blog’s effect on his brand is to personalize it, shrinking a large, multinational corporation to the friendly face of its corporate leader and the folksy news and bits of wisdom he dispenses on a weekly basis. One recent blog topic even focused on the barn owls that had taken up a roost in the eaves of the San Francisco Marriott property. Accompanied by charming pictures of the owl and her nascent family, the blog post tied in the presence of these unexpected hotel guests with a discussion of the larger Marriott commitment to the environment. In a brilliant example of great social media marketing, the event was also posted on the hotel’s Facebook account, along with a question-”How Can We Upgrade Their Stay?” Customers went crazy, with hundreds of suggestions ranging from “mice under glass from room service” to “flyaway packages!” The story went viral, and was even reported by a couple of news stations. That’s effective social media in action.