Essential SEO: Know the Basics

Posted on September 10, 2013 in SEO, SEO marketing by cmblogger

Especially for a new company, SEO can present complicated challenges when it comes to creating the right program to get ranked with the search engines. With just a few tips, however, even a fledgling small business can lay the groundwork for an effective organic search campaign.

Have you installed Google Analytics and Google Webmaster Tools? If not, you should. Then connect them so you’ll be able to get more information on how consumers find your website on the web. Next, take a look at the possible keywords your project manager has researched for your linking program.

Which among these phrases best capture what you sell? And even more importantly, which terms are ones that you use in the existing content on your website? Don’t pick keywords that aren’t words or phrases you want to emphasize. Remember, every page of your website needs to have at least 200-300 words of copy per page utilizing these terms. If you talk about handsewn leather loafers on your website, don’t pick the keyword “clogs” unless you’re willing to create content that describes them in detail.

Once you’ve selected the right keywords, your Captain Marketing project manager will help with a sitemap, title tags, link building and more. Consider adding a blog, a social media presence and even a paid ad campaign to facilitate your progress with the search engines. It may seem daunting, but with the right tools, even a tiny company can attract the consumers they need for success.


Social Media and SEO: A Classic Pairing

Posted on August 20, 2013 in SEO by cmblogger

Some things just go together. A set of pearls and a little black dress… summertime and baseball…movies and popcorn. Think of SEO and social media in the same way. Whether you’re talking about what makes for effective branding or in terms of how Google has defined the search ranking algorithm, what your company does on these social media platforms is now a critical part of not just your SEO campaign, but any successful online marketing strategy.

It’s all about engagement as a measure of relevance. The search engines want to rank companies with content that attracts attention and participation from consumers on the web. Google is continually trying to improve its results by answering your search request with the most relevant answers possible. That’s why it looks for goods and services that demonstrate that people care about them, as measured by participation with that brand on social media, or by how often consumers share a particular website’s content. If you have something that no one is reading about, commenting on, or sharing, you’re not showing Google you matter when it comes to your particular products and services.

The other caveat, however? Unfortunately, the process takes awhile. A viable social media strategy won’t happen overnight, but instead requires interesting, varied content over time. Mix it up. Use videos. Photographs. Informational posts. Answer questions-and interact with your users. Google will note these social connections and reflect it within the SERPs. While it remains a complicated trial and error process, an enduring social SEO campaign will pay off. Stick with the basics, and watch your star rise along with your rankings.


Your SEO Strategy: the Perennial in Your Marketing Garden

Posted on August 13, 2013 in SEO, SEO marketing by cmblogger

When it comes to appearing on page one of the organic search results, there are no quick fixes. Regardless of whatever the latest gimmick or exciting new trend you may be hearing about from marketers who want your business and the media, SEO is never an overnight miracle. Rather, it’s still a process that takes time, effort and commitment.

First, consider your keywords. Are you using terms in your content and link building efforts that really reflect the products and services you offer, as well as the ways in which your consumers search for them on the web? While it may seem elementary to some, many businesses choose keywords that either they’re not using on their website (like a competitor’s brand name, for example) or that don’t capture the essence of what they sell.

Avoid disaster with some old fashioned keyword research to find the terms that fit your business. Use these in any linking strategy, and within the meaningful content on your homepage and the copy throughout your website. Again, while this may seem obvious for the more digitally savvy among us, it’s easy for small businesses to forget this simple but essential key to successful rankings.

Coupled with effective link building, strong social media, and a website that has been designed for speed and search engine friendly navigation, you will be able to count on your SEO program as the trusty workhorse of any strong online marketing campaign. While that may not be a flashy message, it’s the truth.


Frequent SEO Mistakes

Posted on July 23, 2013 in SEO by cmblogger

Distinguished Google Engineer and search optimization expert Matt Cutts is around the web a lot these days, with concerned businesses and marketing strategists asking plenty of questions about the effects of the new Google Penguin algorithm and other updates on their SEO campaigns. The good news? Google’s search engine is better than ever, with fewer spammy results and more sensitivity to naturalistic searches (providing quality results to search phrases that sound the way real people talk, rather than the way computers do).

Recently, he described some of the most common mistakes webmasters are making when it comes to their SEO programs:

1.) Not having a good, navigable website. Did you build your website a decade ago? Unlike fine wines and some spouses, websites do not get better with age. You must ensure your website is easy for consumers to navigate, and without the obvious technical problems that can stop an SEO program in its tracks. The good news? Investing in a fast, intuitive, well designed site pays off not just in terms of good search engine rankings, but in getting more customers, too.

2.) Not including good content. Is your website all pictures? Do you have meaningless strings of keywords or just a video on your homepage? You not only need good, easy to read copy on your pages for the search engine bots, but phrases within them that people might actually use to search for your goods and services. For example, if you’re offering Niagara Falls vacations for your consumers, don’t just write about “Niagara Falls tours.” Add the phrase “trips to Niagara Falls” and “Niagara honeymoons” to your copy. Those are also terms people search for-and need to be on your site.

We found this brief summary very instructive-and helpful for any business wanting to ensure their optimization campaign works as it’s supposed to. See your website in these descriptions? Call us for help in fixing them, and finally get the SEO rankings you deserve.


Blogs: More Important Than Ever for Consumers and SEO

Posted on July 2, 2013 in SEO by cmblogger

It used to be that company blogs were akin to an online diary, filled at best with sensitive thoughts, and unique perspectives. At worst, they just provided links to obscure folk music videos and vented a lot of hot air.

Things have changed, and the blog has matured from just another means of social expression to a serious tool in your SEO arsenal. Aside from being an opportunity to engage your customers with interesting subject matter and product education, its regular content updates, keyword use and the links posted within are now a key means for Google to evaluate the relevancy and importance of your website. In other words, if you want to show up for organic search, you need a blog.

Blogs themselves can be advertorial, though while relatively uninteresting content-wise for your consumers, can at least provide the fresh content Google demands. Preferably for your readers, your blogs can also be newsy, educational or just plain fun. Infographics, dos and don’ts, videos and best of lists are all reasonable fodder to include in your content.

Most importantly, don’t plagiarize or copy content from other sources, lest you get flagged by Google for Copyscape issues. According to a 2013 study by data analysts, 81% of consumers trust the information and advice they read about on a blog. Earn that trust-with compelling content that gets you ranked on page one with the search engines as well.



Hiring an SEO Company: Consider Your ROI

Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger

With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices for an SEO campaign. Indeed, with regular changes to the Google algorithm having profound implications for strategy, it’s critical to have a team in place that can stay abreast of the marketplace.

When it comes to choosing a company, you have many choices. Payment models abound, with pricing models available for contract based services, per project, or even per hour consultations.

Consider first, however, what it takes to achieve an effective SEO program. Regular analytics reports, along with keyword research, link building, and onsite optimization and improvements are critical to your success. For those reasons, most savvy industry insiders recommend a monthly retainer based service to maximize your ROI.

Above all, avoid the empty promises of a #1 spot on Google, or instant ranking success. SEO doesn’t work like that, for anyone. As with anything else, only consistent, day after day, month after month effort and a smart overall campaign ensure real success with the search engines. Monthly retainer based services support that strategy.


Generate Natural Links with a Press Release

Posted on April 22, 2013 in Local SEO, Search Engine Optimization, SEO, SEO marketing by cmblogger

Every company needs to let the world know about their products and services, and a press release is an inexpensive, effective way to do it.

But have you also considered the positive impact press release distribution will have on your organic rankings?

A good press release will attract the attention of bloggers, customers and industry news sources who will use you press release and link to your site. This bring you high quality organic links that Google uses to rank sites.

With SEO optimization, is an affordable way to connect your website with the essential keywords for your industry on the search engines. A high quality press release can translate into powerful results and page one rankings for your business.



Get Social SEO Superpowers With FREE Social Media Badges on Your Website

Posted on April 16, 2013 in Captain Marketing, Local SEO, Search Engine Optimization, SEO, SEO marketing, Social SEO by cmblogger

We’re offering free social media badges on your website for all customers new and continuing. By making it easy for your customers to connect with your Facebook, Twitter and Google Plus accounts from your homepage, you’ll let Google be able to count these social media pages as the important “fresh content” necessary for SEO optimization of your website.

Remember, social signals count when it comes to Google’s new algorithm. Become a marketing superhero with social SEO and great organic rankings  by letting customers connect through FREE social media badges. Tights and cape not included in this offer.

Use this coupon to get started with Captain Marketing and get connected today!
 Captain Marketing SEO Coupon 


Start with Traditional and Social SEO

Posted on April 9, 2013 in Search Engine Optimization, SEO by cmblogger

Learn more about Captain Marketing’s Deal of the Week: Get started with Traditional and Social SEO

Are you still waiting to start with SEO? Don’t wait any longer! This week at Captain Marketing, you can get more for your money with the purchase of our SEO packages. Get started with both traditional SEO and we will help you set up for your social SEO efforts as well!


Change As The Primary Characteristic of SEO Strategy

Posted on December 24, 2012 in Search Engine Optimization, SEO by cmblogger


Change As The Primary Characteristic of SEO Strategy

In an uncertain world, SEO strategy can be maddening. First, unlike PPC, success-and traffic- is never an overnight proposition. Links and keyword-rich content take time to register with the search engine search bots, and unlike other forms of online marketing, the results are never static. What comes up as a first page, first position ranking result one day can easily fall to number four the next, and number two by the following week, depending on the vagaries of consumer search patterns, competitor SEO spending, and even something like the weather’s effect on both. Joe Cabello, senior SEO specialist for Captain Marketing, describes the search engine results pages, in fact, like waves on the ocean. “It’s important not to get hung up on one day’s rankings.” he explains. “The trend, ultimately, will tell you more about where you rank than a single search engine page result.” With that information in mind, make sure to review those ranking reports sent by your project manager every month for your SEO campaign. Are the arrows pointing to a gain, or loss in your ranking status? Are you moving forwards, towards page one, position one…or significantly backwards, by a 15 position point move or more from the previous month? It is that data that will provide the most significant window onto your progress….and ultimately inform your strategy decisions moving forward.

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