Posted on July 16, 2013 in SEO by cmblogger
If you’re old enough to remember those ads for Reese’s Peanut Butter cups, you’re probably also old enough to recall many other classic ads of the 1970s, where a simple catch phrase along with a memorable visual established a brand forever. Today, great branding is equally important, but perhaps more complicated, as your messaging must be communicated across multiple information streams to your consumer.
What’s your unique selling proposition? What are your company’s core values? Who is your target audience? At what price point are you offering your products? Once you define your company as a specific brand, you can then think about how your particular consumer might search for your products and services on the web.
For example, let’s say your landscaping company is branded as a high end, luxury yard care service. You may find, after doing a little research, that your typical customer isn’t going to be looking for “lawn mowing service” or “guys to cut the grass” but instead might search for “yard maintenance” or “professional gardeners.” Your keywords should thus go beyond the generic terms that might seem appropriate at first-and instead target exactly the right demographic for your business.
Your SEO program could be one element of a strong branding strategy that you may have overlooked. While good keywords for any business are ones with high traffic and relatively low competition, your branding should also inform your choices for the very best results.
Posted on June 11, 2013 in Search Engine Optimization, SEO, SEO marketing by cmblogger
With strong organic search results on everyone’s mind these days, hiring an SEO company is seen by many as an essential part of doing business. Gone are the days of “do it yourself” SEO, unless you have an extra 50 hours a week to devote to learning about and applying the ever shifting best practices for an SEO campaign. Indeed, with regular changes to the Google algorithm having profound implications for strategy, it’s critical to have a team in place that can stay abreast of the marketplace.
When it comes to choosing a company, you have many choices. Payment models abound, with pricing models available for contract based services, per project, or even per hour consultations.
Consider first, however, what it takes to achieve an effective SEO program. Regular analytics reports, along with keyword research, link building, and onsite optimization and improvements are critical to your success. For those reasons, most savvy industry insiders recommend a monthly retainer based service to maximize your ROI.
Above all, avoid the empty promises of a #1 spot on Google, or instant ranking success. SEO doesn’t work like that, for anyone. As with anything else, only consistent, day after day, month after month effort and a smart overall campaign ensure real success with the search engines. Monthly retainer based services support that strategy.
It’s important for any business concerned with their SEO performance to be aware of Google’s basic strategy behind the way their search engine is designed. By knowing what Google is doing-and why-you in turn can make sure your website and overall SEO program is in keeping with these values, and ensure the success of your own campaign.
For example, Google VP Amit Singhal’s keynote address during Google’s yearly I/O conference meeting for 2013 defined any upcoming changes for their search engine functionality as elements designed to answer, converse and anticipate their users needs.
Already, Google has incorporated this strategy into current Google products. As Singhal explains, relatively new features like Knowledge Graph, Social Search and more are “…critical first step[s] towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
Translation? The emphasis is on a search engine made for human beings, not machines.
Make sure the content on your website and the keywords you’re using are natural. Marketing copy should sound real, not canned or robotic. Keyword usage, while important, should never sound artificial or “stuffed.” To do so are red flags for the search engine that will only slow down your organic rankings, not enhance them.
Furthermore, Singhal also indicated that Google is rapidly expanding into conversational search, also referred to as “hotwording.” As Apple has done with their Siri function, you’ll soon be talking out loud to Google too, asking a question rather than typing in search terms. Google will be able to answer a spoken question like “where is the deli?” or “how far to the laundromat?” with multiple relevant, local results.
The game is always changing in this rapidly expanding marketplace. The bad news? Only by staying on top of the newest developments like these will you move past your competitors. The good news? A strong SEO program will help you capture even more consumers than ever before, and guarantee your brand is relevant long into the future.
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Posted on December 19, 2012 in Search Engine Optimization, SEO by cmblogger
Looking for local SEO traffic but too busy to sort through the trials and tribulations of SEO research and strategy yourself? Consider the $99 per month SEO Copper package offered by Captain Marketing, aimed directly at the local small business owner who needs to appear on the search engines for just a few but essential keywords. With just a $99 set-up fee and a month to month payment of $99, you can enjoy all the perks of having a high powered SEO marketing department at your service… with none of the hassles of a long term contract or extended financial commitment. We require only a thirty day notice to cancel. In return, you get professional set-up and management of your SEO campaign by seasoned professionals who understand the challenges of localized SEO strategy. You’ll have email and phone access to a dedicated project manager to answer all your questions, as well as regular ranking reports so you can see exactly how you’re doing in your move forward on the search engine results pages. With monthly generation of 20 powerful, incoming links to your website, website optimization, an XML sitemap and up to 3 keywords, you’ll get more leads, more traffic and more success!