Posted on April 22, 2013 in SEM, SEO by cmblogger
In this age of information, it doesn’t matter if you sell diesel engines or doberman pinschers, every business needs press release distribution.
People who care about your industry want to know about your products, services and what makes your company the right source for both. It’s also an inexpensive but effective way to establish yourself as an expert within your field. Plus, with SEO optimization of your press release, you will get high quality organic links to boost your Internet visibility overall.
Your company is newsworthy. Let Captain Marketing help you create the right press release to let your consumers get the story!
Posted on September 25, 2012 in SEM by cmblogger
It’s a brave new world for businesses today on the Internet, so don’t be embarrassed if you need a little review from time to time of the appropriate terminology and lingo. One of the most common sources of confusion is the difference between SEM and SEO. Search engine optimization refers to making your website itself appealing to Google, Yahoo, and Bing, while search engine marketing refers to, among other things, the exchange of links, adding a comment with a mention of your website to an existing blog, or promoting an article to a web directory or compilation. It’s the sum total of all the things we can do to market your website to the search engines, including SEO.
Posted on September 25, 2012 in PPC, SEM by cmblogger
Captain Marketing will spend a lot of time with you in finalizing your keywords for any Pay Per Click campaign, and here’s why: your keyword choices will be the cornerstone of any successful program. Knowing how your target consumers search for your products and services, understanding when and where they look, and understanding the “negative list” that accompanies your other terms is critically important. Luckily, with a dedicated project manager working for you every step of the way, you’ll have plenty of opportunities to assess your progress. With Captain Marketing, we guarantee success.
Posted on September 24, 2012 in PPC, SEM, Uncategorized by cmblogger
PPC is essential to any long range online business marketing plan, but many businesses either use it and ignore it, or don’t utilize it at all. Let Captain Marketing do the heavy lifting…and provide you not only with a huge increase to your ROI, but monthly data reports that let you know exactly how you’re doing. For example, have you given much thought to the time and location of your ads? “Do-it-yourselfers” frequently get panicky, and leave targeted ads up for as long as they can afford to, in as many regions as possible. And yet, why have an ad for say, “Hawaii bodyboarding” up at 4AM on a Monday morning, when the number of possible customers for a 10 day bodyboarding school are either asleep, at work or talking drunken nonsense to their shaved ice? Same with location. If you have the best orthodontic services available in the New Jersey area, don’t have your pay per click ads display in a region where people can’t access them. Alaskans who visit your website probably won’t be getting braces in Newark anytime soon, nor would you want an out of towner showing up for just a quick check of their headgear (do they even have orthodontic headgear anymore?). The point is, PPC requires careful attention to detail. Lack of supervision means your PPC slides into costly errors and expensive oversights. At Captain Marketing, we can not only get you the highest performing keywords, but lower your cost per click to avoid wasting money, and precious time.