Reaching Consumers on the Move: What You Should Know About Mobile

Posted on August 9, 2013 in Web Design by cmblogger

Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk.

And yet, reaching this demographic is still a challenge. Clearly, the same old techniques used with the customer on a desktop browser won’t always work, and yet, the degree of difference between a mobile consumer marketing campaign and a traditional one is still being debated.

Here’s what we know. First, don’t eliminate tried and true strategies for your mobile campaign, just modify them for your mobile customer. Emails, newsletters, and links to infographics are still extremely effective. However, shorter subject headings, mobile friendly graphics, and designs that make it easy for your customer on a cellphone or tablet to access and see what you’re selling is essential.

Consider utilizing location based data as well in your mobile strategy. Using the smartphone or tablet’s GPS device can help you provide targeted information for the right customers who are poised to take advantage of a particular offer or store location. Capture them by taking advantage of the information a mobile device provides you.

Mobile doesn’t have to mean a sea change from the marketing you’re already doing. Shifting your existing strategy into one that provides the maximum ease and convenience for your mobile customer is the key element in developing a successful strategy.


Mobile Friendly Web Design: It’s Important!

Posted on June 7, 2013 in Web Design by cmblogger

The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web.

Other studies at Pew reveal similar data. When it comes to adults doing local searches on their phone, for example, a whopping 74% reveal that they use their device to get real time, location based information. Over 18% indicate that they use a geosocial service to share their location with friends and family. Where we go, in other words, is now just as interesting as what we do when it comes to interacting on the web.

Is your existing website set up for this influx of mobile customers? With potentially more than a billion potential consumers viewing your information via a far smaller screen than a desktop browser provides, it’s now a critical question for any online business.

Whether you choose to merely pare down the complexity of the layout, develop a separate mobile version, or ideally, completely rebuild your website to accommodate any size browser for a fast and easy display, mobile friendly is the new normal for website design in 2013. Stay current, by making sure your site is responsive.

SmartPhone Use InfoGraphic


Web Design: Key Considerations

Posted on May 31, 2013 in Web Design by cmblogger

It can be overwhelming, thinking about a overhaul for your company’s website. Like a remodel or putting in a new swimming pool, the costs can sometimes spiral, with the returns on your investment potentially unclear.

And yet, the data is in. A great website translates directly into better organic search rankings and higher sales. Google prefers sites that are easily navigable, and with plenty of relevant, meaningful content that correlates directly with the search terms for which you’re hoping to appear.

Customers too are now more sophisticated when it comes to making online comparisons between company websites. A clean and modern site with a responsive infrastructure  attracts consumers, while a complicated, messy one will drive them away.

To organize your spending, divide your website into tasks to be accomplished. Visual design, usability, SEO optimization, content, and integration (with both mobile and desktop browsers, as well as social media) are regarded by most creatives as the five most important categories in which any website must pass muster in order to succeed with consumers.

Know your goals. Going in with clear ideas about what you want from your redesign will allow you to communicate effectively with both current customers, and potential ones. In 2013, a  great website has never been more important.


Google Glass: Only the Beginning

Posted on May 24, 2013 in Web Design by cmblogger

Times have changed the way we do business, and innovation is only accelerating. Consider the iPhone. Released in 2007, at first it seemed to many like little more than a novelty. Now, along with its competitors, the smartphone is a contemporary necessity for most in the business world today.

In revolutionizing the way people access the Internet, it has also changed the priorities for web design. Mobility is everything, as your site must be easily seen and absorbed from a small screen. Responsive layouts are now a requirement for any business hoping to alert consumers to their products, services or even just their brick and mortar location from the web.

What’s next? Get ready, but new inventions are already on their way. The widely heralded Google Glass is soon to be made available for the masses, despite its initial cost of around $1,500. Its tiny monitor, attached to a pair of glasses, will provide a camera, microphone and of course WiFi to users. Competitors have announced their own prototypes and launch dates.

Apple is working on their smartwatch, another wearable Internet browser. Its introduction is expected within the next year or two as well. Add in the rush to release smaller and smaller tablets, some with flexible or foldable displays, and you have a strong case for the enormous, non-portable home computer to go the way of the typewriter and rotary phone.

Whether we’ll someday give up our desks for good remains to be seen. But in the meantime, don’t get caught with a website that isn’t ready for consumers on the go. Focus on mobility, and ensure every aspect of your site works well with a variety of browsers and devices. The future is now when it comes to web design-and successful online marketing.


The New Frontier for Responsive Web Design

Posted on May 17, 2013 in Coupon, Web Design by cmblogger

Pew Internet and American Life Project recently released new statistics on current mobile device usage in the United States today, and it’s clear that mobile web browsing is a trend that’s here to stay. Nearly one in three American adults owns a tablet computer, and nearly half of all Americans have a smartphone. More than 55% report using these devices to access the Internet regularly, with a quarter using them to get coupons to use at local businesses.

Among teens, the move to mobile is even more pronounced. More than 37% of teens own a smartphone, while one in four reports using the Internet primarily from their mobile device. More than 22% own their own tablet computer. As perhaps is to be expected for an age group focused by definition on social communication, teenagers are more connected to the Internet than any other age related demographic.

The message is simple. Optimize your website for mobile traffic with a responsive design, or get left behind as the stampede moves on to buy from your competitors.  Whether you decide to create a unique app or use a mobile web layout, make sure you highlight your products and services effectively through a design that reflects these new realities of the marketplace.

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How Mobile is Your Website?

Posted on April 19, 2013 in Coupon, Web Design by cmblogger

When six of the seven billion people on earth now in possession of a mobile phone, responsive web development is more important than ever.

First, have you checked your website to see how it looks from a mobile phone or tablet?

Can you easily read the critical information a customer will need on your site from a smartphone or other device?

How difficult is it to order products, get price information, or fill out a contact form from the smaller screen of an Ipad or mobile phone?

According to the New York Times, consumers spent $25 billion dollars in 2012 on their phone or tablet, an increase of over 81% from the previous year. Mobile websites are critical, and luckily, Captain Marketing can help.

We offer a range of affordable web development services to make your site responsive and ready for mobile site traffic.

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Changing The Unique Value Proposition Through Competent Web Design

Posted on February 8, 2013 in Web Design by cmblogger

Realtors in New York City are catching on to the need for more sophisticated, all purpose web design to attract consumers and hold on to current customers, the New York Times reports. While in the past potential homebuyers or sellers had to contact a real estate agent to get any information on local property listings, now the information is available on the web for anyone. Realtors must reinvent themselves as “neighborhood specialists,” as the Times describes to prevent their industry from going the way of the brick and mortar travel agency, an industry that has all but disappeared from our popular culture in 2013. Creating a unique value proposition can be created with a thoughtful, responsive website design, however. Sites are now easier to navigate, with less clicking back and forth between search parameters, and present listing results all on one page for easy comparison. In addition, Google map photos of a neighborhood also show up immediately, along with ready information about nearby restaurants, shopping, schools, crime rates and other “points of interest” important to a potential homebuyer. As the New York Times reports, “instead of us putting forth hundreds of search results,”said Christina Lowris Panos, the chief marketing officer of the Corcoran Group, “we’re the curator of the information. We’re not just giving you volume.’” Links to social media are also displayed prominently, along with relevant news about the community at large.


Mashable Declares 2013 The Year of Responsive Web Design

Posted on December 28, 2012 in Web Design by cmblogger

Mashable Declares 2013 The Year of Responsive Web Design

According to tech reporters at the website, 2013 may well prove to be the year of responsive website design. The site reports that for the first time since 2001, personal computer sales are actually down, while in contrast, sales of tablets and other portable computing devices have now exceeded sales of more than 100 million. In other words, personal computing is no longer a task done at one’s desk, but now an activity for people on the move. Mobile applications, mobile devices, and mobile computing are clearly the buzzwords for the future. Web design must now take the fact of these smaller, portable ways of viewing websites into account. Flexible images and fluid grids are the order of the day, to ensure visibility on an Iphone, Android or tablet. Ethan Marcotte, author of Responsive Web Design, tells the site, “Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to ‘design for the ebb and flow of things.’”  A website that can be viewed well from both on a desktop and from a mobile phone will be key to success for any business wanting to connect with their increasingly mobile customers.

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