Reaching Consumers on the Move: What You Should Know About Mobile

Posted on August 9, 2013 in Web Design by cmblogger

Turn to any blog or magazine writing about what matters in digital marketing in 2013 and you’ll read about the mobility of the modern customer. With smartphones and tablets everywhere, today’s consumer is accessing the web from just about anywhere other than a desk.

And yet, reaching this demographic is still a challenge. Clearly, the same old techniques used with the customer on a desktop browser won’t always work, and yet, the degree of difference between a mobile consumer marketing campaign and a traditional one is still being debated.

Here’s what we know. First, don’t eliminate tried and true strategies for your mobile campaign, just modify them for your mobile customer. Emails, newsletters, and links to infographics are still extremely effective. However, shorter subject headings, mobile friendly graphics, and designs that make it easy for your customer on a cellphone or tablet to access and see what you’re selling is essential.

Consider utilizing location based data as well in your mobile strategy. Using the smartphone or tablet’s GPS device can help you provide targeted information for the right customers who are poised to take advantage of a particular offer or store location. Capture them by taking advantage of the information a mobile device provides you.

Mobile doesn’t have to mean a sea change from the marketing you’re already doing. Shifting your existing strategy into one that provides the maximum ease and convenience for your mobile customer is the key element in developing a successful strategy.


Website Conversion Rates: Increase Your Numbers With Mobile Friendly Design

Posted on June 28, 2013 in Web Design by cmblogger

The success of a website is determined by your answers to two questions. First, are you getting site visitors? If not, a solid SEO campaign, paid ads, and social media marketing can address that problem well. However, if you have the traffic but not the conversion numbers, you may need to rethink your website.

Before you panic, consider the basics. It may sound elementary, but you’d be surprised how many websites are missing a call to action and a clearly visible phone number (or other contact information, if you prefer) from the top third of their homepage. By clearly visible, too, we’re not talking about something small and grey tucked away in the corner of the uppermost logo, but a “Call/Email/Order (as appropriate) Today for Your Free Quote/Widget/Etc.” and a large, bright font, placed where people can see it.

Second, is your site mobile friendly? With more than a billion cellphones in use around the world and tablet use exploding among the U.S. population, people are accessing your website from more than just desktop browsers. Aside from the negative SEO complications, a site that doesn’t work, isn’t readable, or plain just looks awful from a mobile device is bad news. As basic as a strong visual with your contact information, addressing your mobile consumers with a responsive web design should be mission critical for everyone in 2013.


Mobile Friendly Web Design: It’s Important!

Posted on June 7, 2013 in Web Design by cmblogger

The smartphone revolution is upon us, with the recent Pew Research reporting 56% of American Adults using smart phones. Teens are among those most dependent on their phones for Internet access, with one in four reporting to the Pew Center for Internet Research that they use their device as their primary connection with the web.

Other studies at Pew reveal similar data. When it comes to adults doing local searches on their phone, for example, a whopping 74% reveal that they use their device to get real time, location based information. Over 18% indicate that they use a geosocial service to share their location with friends and family. Where we go, in other words, is now just as interesting as what we do when it comes to interacting on the web.

Is your existing website set up for this influx of mobile customers? With potentially more than a billion potential consumers viewing your information via a far smaller screen than a desktop browser provides, it’s now a critical question for any online business.

Whether you choose to merely pare down the complexity of the layout, develop a separate mobile version, or ideally, completely rebuild your website to accommodate any size browser for a fast and easy display, mobile friendly is the new normal for website design in 2013. Stay current, by making sure your site is responsive.

SmartPhone Use InfoGraphic


Web Design: Key Considerations

Posted on May 31, 2013 in Web Design by cmblogger

It can be overwhelming, thinking about a overhaul for your company’s website. Like a remodel or putting in a new swimming pool, the costs can sometimes spiral, with the returns on your investment potentially unclear.

And yet, the data is in. A great website translates directly into better organic search rankings and higher sales. Google prefers sites that are easily navigable, and with plenty of relevant, meaningful content that correlates directly with the search terms for which you’re hoping to appear.

Customers too are now more sophisticated when it comes to making online comparisons between company websites. A clean and modern site with a responsive infrastructure  attracts consumers, while a complicated, messy one will drive them away.

To organize your spending, divide your website into tasks to be accomplished. Visual design, usability, SEO optimization, content, and integration (with both mobile and desktop browsers, as well as social media) are regarded by most creatives as the five most important categories in which any website must pass muster in order to succeed with consumers.

Know your goals. Going in with clear ideas about what you want from your redesign will allow you to communicate effectively with both current customers, and potential ones. In 2013, a  great website has never been more important.


Google Glass: Only the Beginning

Posted on May 24, 2013 in Web Design by cmblogger

Times have changed the way we do business, and innovation is only accelerating. Consider the iPhone. Released in 2007, at first it seemed to many like little more than a novelty. Now, along with its competitors, the smartphone is a contemporary necessity for most in the business world today.

In revolutionizing the way people access the Internet, it has also changed the priorities for web design. Mobility is everything, as your site must be easily seen and absorbed from a small screen. Responsive layouts are now a requirement for any business hoping to alert consumers to their products, services or even just their brick and mortar location from the web.

What’s next? Get ready, but new inventions are already on their way. The widely heralded Google Glass is soon to be made available for the masses, despite its initial cost of around $1,500. Its tiny monitor, attached to a pair of glasses, will provide a camera, microphone and of course WiFi to users. Competitors have announced their own prototypes and launch dates.

Apple is working on their smartwatch, another wearable Internet browser. Its introduction is expected within the next year or two as well. Add in the rush to release smaller and smaller tablets, some with flexible or foldable displays, and you have a strong case for the enormous, non-portable home computer to go the way of the typewriter and rotary phone.

Whether we’ll someday give up our desks for good remains to be seen. But in the meantime, don’t get caught with a website that isn’t ready for consumers on the go. Focus on mobility, and ensure every aspect of your site works well with a variety of browsers and devices. The future is now when it comes to web design-and successful online marketing.


The New Frontier for Responsive Web Design

Posted on May 17, 2013 in Coupon, Web Design by cmblogger

Pew Internet and American Life Project recently released new statistics on current mobile device usage in the United States today, and it’s clear that mobile web browsing is a trend that’s here to stay. Nearly one in three American adults owns a tablet computer, and nearly half of all Americans have a smartphone. More than 55% report using these devices to access the Internet regularly, with a quarter using them to get coupons to use at local businesses.

Among teens, the move to mobile is even more pronounced. More than 37% of teens own a smartphone, while one in four reports using the Internet primarily from their mobile device. More than 22% own their own tablet computer. As perhaps is to be expected for an age group focused by definition on social communication, teenagers are more connected to the Internet than any other age related demographic.

The message is simple. Optimize your website for mobile traffic with a responsive design, or get left behind as the stampede moves on to buy from your competitors.  Whether you decide to create a unique app or use a mobile web layout, make sure you highlight your products and services effectively through a design that reflects these new realities of the marketplace.

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How Mobile is Your Website?

Posted on April 19, 2013 in Coupon, Web Design by cmblogger

When six of the seven billion people on earth now in possession of a mobile phone, responsive web development is more important than ever.

First, have you checked your website to see how it looks from a mobile phone or tablet?

Can you easily read the critical information a customer will need on your site from a smartphone or other device?

How difficult is it to order products, get price information, or fill out a contact form from the smaller screen of an Ipad or mobile phone?

According to the New York Times, consumers spent $25 billion dollars in 2012 on their phone or tablet, an increase of over 81% from the previous year. Mobile websites are critical, and luckily, Captain Marketing can help.

We offer a range of affordable web development services to make your site responsive and ready for mobile site traffic.

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The Bare Bones: The Minimum Needed for Great Website Design

Posted on February 1, 2013 in Web Design by cmblogger

We’ve talked a lot about responsive website design in 2013, but what about the basics? What is the bare minimum you must have for a website that works in today’s competitive online marketplace? Following these simple tips for creating a website that works is the first step towards a powerhouse presence for your business on the web.

1.) Have a site that loads fast. Don’t make your customers wait for endless pages to load, or a site that doesn’t work properly without a significant time commitment. Pollsters at technology company Gomez found in fact  that the average online shopper expects your site to load in three seconds or less…and if it doesn’t, they will click away. Make it fast, make it easy.

2.) Have a site that is pretty to look at-or at least is easy on the eyes. You don’t need elaborate layouts or complicated fonts, but you do need a site that doesn’t look like a typewriter exploded on the page. Ugly colors, flashing lights, weird layouts and looooonnnnggg paragraphs just turn off your potential customer. Remember the airplane analogy. No one wants to sit next to someone who spills out their life story in response to a simple “hello.” And just as you wouldn’t, we assume, squeeze a whoopie cushion in a stranger’s face, or sing loudly and off key while waiting for a bus, make sure your website conveys some dignity as well. Unless you sell children’s party balloons online, keep it tasteful and attractive at all times. In fact, especially if you sell children’s party balloons online…differentiate yourself from your competitors with a sophisticated online presence!

3.)Convey What You Do-And Why You’re Different-In a Headline and Your Content. When someone comes to your homepage, can they see what you do immediately? Can they tell what makes you unique or especially desirable in the same amount of time? Can they tell how to get in touch with you without reading the fine print or clicking on another page? These three questions should be yes. If not-you need a website redesign, and stat.

4.) Have Enough Content for the Search Engines. Gone are the days when a brochure site-something with your name, phone number, and a pretty picture-are enough to rank on the search engines, provided you have enough backlinks. Today, the name of the game is content, and your homepage alone must have at least 200-250 words of quality content (readable, clear, well written copy related to your keywords) to rank on the search engines. Does that mean every customer will read it? No, of course not. But the search engines will-and for that reason alone, it’s worth it to include, especially “beneath the fold,” or the midpoint line across your homepage. Leave your marketing message, and your unique value proposition, up top where people will read it. Tuck the content for Google and your more devoted customers in the lower half of your homepage. It’s easy, and it’s effective.


Responsive Design Explained

Posted on January 18, 2013 in Web Design by cmblogger

The buzzword for web designers right now is “responsive design”…but the definition for this phrase often leaves business owners looking to streamline their website scratching their heads, wondering what in the heck it all really means. According to web designer Nicholas Davison, “Responsive design is characterized by having defined layouts for different resolutions.” Translation? On a responsively designed site, the size of the device viewing it will determine how the website is laid out. The website will be responsive, in other words, to the fact you’re looking at it on a mobile phone, instead of a 50 inch screen, and adjust its columns accordingly to be most readable. If you’re hoping for mobile purchases from your customers, it’s the only reasonable solution that works for your website. Remember, as Mashable online magazine puts it, “mobile is not coming — it’s already here.”

Tag Archives: responsive web design