Penguin 2.0 Updates: How They Affect Your Linking Strategy

Posted on June 3, 2013 in SEO by cmblogger

Buzz this past week was all about the new Penguin 2.0 updates, and the ways in which this new generation of search engine indexing will have an impact on SEO. Google Distinguished Engineer Matt Cutts addresses these changes in a video that both allays concern and explains what we can expect from the new and improved Penguin.

The most important message is simple: websites focused on meaningful content have nothing to worry about. Furthermore, much of the furor over “bad links” simply isn’t true. Any link that Google deems low quality will not help your rankings, but they won’t hurt you, either. After all, imagine the possibilities if they did. If low quality linking was harmful, destroying the SEO of your competitors would be easy. You’d simply purchase toxic links, direct them at your rivals, and watch their rankings tank.

Fortunately (or unfortunately for some), Google hasn’t made it that easy. Along with changes to linking, and the relationship between advertorials and Page Rank, Cutts reminds us that webmaster tools will also be beefed up, with even more specific data made available for users to understand what’s happening on their websites.

Change is coming, but ultimately, these shifts will only help focus and strengthen a great SEO campaign.


Tag Archives: penguin 2.0