Posted on January 2, 2013 in Blogging by cmblogger
Santa and the Rest of The World Log On
For anyone interested in doing business on the web-and who isn’t?- the writing is on the wall. Or the tablet, that is. Data consultants at Flurry.com released a study shortly after Christmas that reported more iOS and Android devices had been activated on December 25th than ever, with more people opening and starting their iPhones, Galaxys, Kindle Fires, and Ipads than on any day in history. That translates into a 332% increase from the daily average of device activations, and more than double the number of devices that were activated on Christmas last year. With a record volume of apps also downloaded for the day-more than 20 million per hour-it also marked a new record for tablet activation-with tablet activations beating out those for Smartphones by 51% to 49%, according to Flurry Analytics, industry software that tracks more than 90% of all new activations online.
What does this mean? Aside from the question of how Santa manages to fit all these electronics in one sleigh, it signals loud and clear the arrival of mobile internet into the mainstream. Companies hoping to compete in the 2013 marketplace must either have a mobile application or be mobile friendly, whether you’re selling locally or to a consumer base around the world. Like we used to use the Yellow Pages, people are using their phones, tablets and other mobile devices to find products and services, whether they plan to order online, or to get more information about a local brick and mortar location. The web now fits in your pocket, or rides in your car, or in rests in a backpack. Streamlined design that allows your website to show up effectively on a mobile device or tablet has never been more important. Furthermore, now that the public can search Google, Yahoo and Bing from anywhere they happen to be, having a presence on the organic search engines for your goods and services is mission critical for the very survival of your business, let alone its success. Luckily, Captain Marketing is here, with sensibly priced, effective internet marketing services for every facet of your advertising campaign. Call us today for more information from our a team of friendly experts.
Posted on December 10, 2012 in Captain Marketing, SMO, Social Media by cmblogger
Creating an online identity and a regular presence on social media
Once again, the Pew Research Center has done a survey that sheds light on how our citizens not only use the Internet, but incorporate social media into their daily lives. According to the recent study, 60 million Americans report that they have used the Internet for help with a major life decision. In findings that run counter to the conventional wisdom that social media weakens social ties, the Pew study found, in contrast, that “…instead of disappearing, peoples’ communities are transforming….moving towards communities that are oriented around geographically dispersed social networks.” These new relationships are no less strong, just differently organized than conventional social groups based around a neighborhood or single workplace environment. And in an indication that establishing ones business reputation online has never been more important, Internet “word of mouth” is now seen as a critical part of online connectedness, with “people [using] the Internet to seek out others in their network of contacts when they need help.” Creating an online identity and a regular presence on social media, no matter what your product or service, will be critical for the small to midsize business in 2013.
Posted on October 19, 2012 in Blogging, SEM by cmblogger
No matter how your week’s going, it’s probably safe to say you’re feeling a whole lot better than the folks at Best Buy’s corporate headquarters. The beleaguered electronics company recently unveiled the undoubtedly costly new tagline that will spearhead their marketing messages for print, internet and media advertising…and everyone already hates it. David Brier, notable national branding guru and author, has in fact described it as “not only tired, it is a death sentence that is bland, old, worn, uninspired…[reeking] of marketing speak and committee-itis.” Aside from generating media vitriol, the slogan’s success or failure can perhaps best be
measured by the company’s quarterly financial figures, which indicate yet another decline in same store sales for the most recent 2012 reporting period.
What went wrong? What can smaller businesses learn about good marketing messages from watching a larger company do so badly with theirs? It’s an interesting question, and the answers depend somewhat upon who you ask, but there appears to be a general consensus about what makes a good marketing message-and what doesn’t. These considerations are appropriate for any business to ask themselves when formulating a strategy for a presence online. To ignore them-or the answers they generate-is to do so at your peril. Witness the half empty big box stores of Best Buy, and ask new Best Buy CEO Hubert Joy if he’s taking a lot of time off this fall.
For a marketing slogan (or tagline: some may argue there’s a slight difference between the two terms, but for our purposes, let’s assume them to be the same) to work, there are three basic elements in play. Frank Goedertier, a professor of Brand Management and Marketing at the Vlerick Leuven Gent Management School in Belgium, and a visiting scholar at the Kellogg School of Management, describes these parts as falling into several categories.
Is your tagline memorable and meaningful?
1.) Is your tagline memorable? Most of the best taglines are short, but pack an emotional punch right away. “Think Different.” for Apple Computer did it in two words. For 3M, it’s one noun: “Innovation.” For Target, “Expect More. Pay Less.” conveys exactly the mission of the company, in just a quick phrase. It’s catchy, it “sticks” in your head, it is easy to understand the company from the tagline. By this standard, is Best Buy’s technology slogan that interesting or informative?
2.) Is your tagline meaningful? According to Goedertier, the main point here is to link your tagline with customer expectations. If you’re selling people on a weight loss program, then you better have a tagline that reflects the core of what you do. Weight Watchers’ “Watch Yourself Change” slogan accomplishes that with aplomb. Best Buy’s headline, then, doesn’t really get to the heart of their business, according to this rubric. They sell technology, they don’t design it. You come to Best Buy for a wide variety of goods, perhaps the lowest prices, but the company doesn’t make technology do anything for us, except perhaps allow us to acquire it.
We’’ll revisit the issue next week in our continued discussion of what makes good branding…and what doesn’t. Join us..and add your ideas to the mix.
Posted on September 14, 2012 in SEO by cmblogger
Creating a compelling online brand for you and your business is just another day at the office for the Captain!
With the internet permeating the lives of your customers in every possible way, it’s hard to imagine the success of any brick and mortar store today without a strong internet presence. Yet the small to midsize business often shies away from the prospect, or does so with such a tentative “toe in the water” strategy so as to negate the efforts they do make. And yet…while your company may not be able to afford 24 hour a day pay per click, the effect of a few carefully chosen marketing techniques and products can make a real impact in terms of increasing site traffic, creating an effective message and ultimately, getting more conversions.
Successful internet branding starts with the creation of a company website that’s not only easy to navigate, but to understand as well. Now that content has become the driving force behind great rankings with Google, Yahoo and Bing, it’s impossible to rely on a homepage with just some cool graphics and a pretty picture to get you where you need to go, speaking in terms of SEO. And when it comes to your customer, the simple, homemade “gosh, here’s what we sell.” approach has moved from being seen as a mildly successful, folksy approach to marketing, into the realm of the shag rug, macrame wall hanging and weird macaroni sculpture hiding in your garage. In other words, it’s over. You have a sophisticated consumer base now, well versed, whether they know it or not, in what reads well and what doesn’t. If they don’t get the message about who you are, what makes you special, and why they should get on board with you today, you can pack a lunch for your SERP rankings and kiss them goodbye. Without a solid marketing message on your website homepage, you’re done for. Thankfully, out of the ether comes someone in a cape…he’s flying through the air, straight towards you and your small to midsize business…QUICK, DUCK!!!! Is it an unusual street performer? A man shot out a cannon? An undercover police officer? No, it’s Captain Marketing,here to help you with your online branding strategy! Armed with affordable prices on a wide variety of incredibly useful internet marketing products, he can make the difference between your company being just another website, and developing into a real internet powerhouse, chock full of site traffic and exploding with conversions! And creating a compelling online brand for you and your business is just another day at the office for the Captain, accomplished with a snap of his fingers and a few tweets. Okay, it’s not that easy…but here’s the thing. Captain Marketing has a team of internet experts working with him to create a macro-strategy for even the smallest of mom and pop companies who are looking to brand themselves successfully along the internet highway.
Creating success online for your company is what the Captain is known for!
With access to that kind of broad base of internet skills and savvy, your business can’t help but improve. It’s cheaper than hiring your own marketing department too, and no portable basketball net or coffee cups required. The first element in creating success online for your company is, as the Captain will tell you, getting somewhere in the search engines. If no one can find you on the internet in the first place, especially in doing a search, then any efforts you make in improving your website will be about as useful as a superhero without tights. EEEWWW! BARE LEGS!!! Getting on Google and the other search engines is a complex task, combining both an effective linking strategy with appropriate SEO content, incorporating your keywords into meaningful text on the pages of your website. Things like Flash and mirror pages are Kryptonite to Google, by the way, so don’t even think of using them.