Onsite Optimization for Local Traffic and Search Results: Mission Critical

Posted on May 6, 2013 in SEM, SEO, SMO, Website Design and Maintenance by cmblogger

Get found with Google+ Local

Stay current with your competitors. Optimizing your website, with special attention given to attracting local search traffic, has never been more important.

In fact, a recent SEO industry survey reveals that the most popular SEO services today are onsite and Google+ optimization, with localization running a close second. Consumers are looking on the web for the goods and services you provide, especially in their local area. It’s up to you to make sure they find your business instead of someone else’s.

For any company that depends on local customers, you must ensure your website appears in the search results for your city and surrounding areas. Optimizing your website for local traffic means you’re making it easy for the consumer to find your name, address, phone number and more by connecting your business with your region.

To stay competitive, your website has to appear in both general search results and for relevant local areas. Get optimized, or fall behind: it’s that simple in today’s marketplace.

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Definition time!

Posted on September 14, 2012 in SEO by cmblogger

It’s definition time!  When your Captain Marketing project manager begins work with you on the keywords for SEO, you may hear a lot of unfamiliar terms bandied about. Here’s a quick guide to some of them, so you too can toss them around like a pro. Keep in mind your project manager is dedicated to your project, and available for questions, strategy sessions, and just plain old question and answer sessions at any time during your campaign. Don’t be a stranger-your participation in the process will go a long way to getting the very best results of a search engine optimization program. Here are some definitions that will be quite helpful to you in the process.

SERP has never been more important to your customers

SERP: Search engine results page. This is what comes up when you type in a keyword to the search engine and press “results.” Given that most computer usage begins and ends in 2012 with a visit to the search engine, the SERP has never been more important to your customers. Make sure you choose the very best keywords to get on page one!

Traffic: is the number of people searching the internet for a particular term

Traffic: This is the number of people searching the internet for a particular term. It’s calculated by various research tools on the internet, and a number is available both for global searches, and searches local to your area. Your project manager will be most interested in the total global searches for your possible keyword.
Check back next month for more definitions!

Tag Archives: local lead generation