Onsite Optimization for Local Traffic and Search Results: Mission Critical

Posted on May 6, 2013 in SEM, SEO, SMO, Website Design and Maintenance by cmblogger

Get found with Google+ Local

Stay current with your competitors. Optimizing your website, with special attention given to attracting local search traffic, has never been more important.

In fact, a recent SEO industry survey reveals that the most popular SEO services today are onsite and Google+ optimization, with localization running a close second. Consumers are looking on the web for the goods and services you provide, especially in their local area. It’s up to you to make sure they find your business instead of someone else’s.

For any company that depends on local customers, you must ensure your website appears in the search results for your city and surrounding areas. Optimizing your website for local traffic means you’re making it easy for the consumer to find your name, address, phone number and more by connecting your business with your region.

To stay competitive, your website has to appear in both general search results and for relevant local areas. Get optimized, or fall behind: it’s that simple in today’s marketplace.

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Let Customers Know About Your Company With a Press Release

Posted on April 22, 2013 in SEM, SEO by cmblogger

In this age of information, it doesn’t matter if you sell diesel engines or doberman pinschers, every business needs press release distribution.

People who care about your industry want to know about your products, services and what makes your company the right source for both. It’s also an inexpensive but effective way to establish yourself as an expert within your field. Plus, with SEO optimization of your press release, you will get high quality organic links to boost your Internet visibility overall.

Your company is newsworthy. Let Captain Marketing help you create the right press release to let your consumers get the story!

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Get Social SEO…With Social Media Badges Added to Your Site, FREE

Posted on April 15, 2013 in SEO, SMO by cmblogger

Get the power of Social SEO today, with our latest Deal of the Week! With more than a billion users between them, Facebook. Google Plus and Twitter are now essential for any company doing business on the Internet today.

Having social media buttons on your homepage accomplishes two very important tasks. First, you’re making it easy for the consumer to find your social media pages, so they can begin to connect with you in a meaningful way on their favorite platforms. Second, you’re letting Google itself see that you have social media, something this powerful search engine will read as the vital “fresh content” critical for your organic rankings and successful SEO optimization.

Use this coupon to get started with Captain Marketing and get connected today!

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Semantic Searches and You

Posted on September 17, 2012 in SEO by cmblogger

“semantic search” may in fact the biggest question on everyone’s minds lately

Did you know 3.5 people look up the acronym “SEO” on Google…every second? Clearly, it’s an issue for anyone who owns a business, or involves themselves with any form of internet commerce. And with Google and the other search engines changing their algorithms more frequently than teen movie stars change their hairstyles, the process frequently leaves people especially confused. The phrase “semantic search” may in fact the biggest question on everyone’s minds lately. What is it, you ask? The semantic search is Google’s newest technique for insuring its indexed results are highly accurate. It refers to the artificial intelligence that is used to not only understand the real meaning behind a search phrase. In other words, we’ve reached a place in the history of the internet where search engines can look for the intent behind the words, not just unwieldy keywords to provide results. Did you know a semantic search can now distinguish the meaning, for example, between the contractions “its” and “it’s”? Between “Captain Cook” and “Captains Cooking?” It’s all about natural language now in search engine optimization, and the implications for your SEO strategy are profound. With this kind of sophistication behind the results pages, the superheroes of Captain Marketing are in more demand than ever, working to get the kind of results small to midsize businesses need to compete in today’s super competitive marketplace.


Successful Branding Online: Roping the Broncos of the Internet

Posted on September 14, 2012 in SEO by cmblogger

Creating a compelling online brand for you and your business is just another day at the office for the Captain!

With the internet permeating the lives of your customers in every possible way, it’s hard to imagine the success of any brick and mortar store today without a strong internet presence. Yet the small to midsize business often shies away from the prospect, or does so with such a tentative “toe in the water” strategy so as to negate the efforts they do make. And yet…while your company may not be able to afford 24 hour a day pay per click, the effect of a few carefully chosen marketing techniques and products can make a real impact in terms of increasing site traffic, creating an effective message and ultimately, getting more conversions.

Successful internet branding starts with the creation of a company website that’s not only easy to navigate, but to understand as well. Now that content has become the driving force behind great rankings with Google, Yahoo and Bing, it’s impossible to rely on a homepage with just some cool graphics and a pretty picture to get you where you need to go, speaking in terms of SEO. And when it comes to your customer, the simple, homemade “gosh, here’s what we sell.” approach has moved from being seen as a mildly successful, folksy approach to marketing, into the realm of the shag rug, macrame wall hanging and weird macaroni sculpture hiding in your garage. In other words, it’s over. You have a sophisticated consumer base now, well versed, whether they know it or not, in what reads well and what doesn’t. If they don’t get the message about who you are, what makes you special, and why they should get on board with you today, you can pack a lunch for your SERP rankings and kiss them goodbye. Without a solid marketing message on your website homepage, you’re done for. Thankfully, out of the ether comes someone in a cape…he’s flying through the air, straight towards you and your small to midsize business…QUICK, DUCK!!!! Is it an unusual street performer? A man shot out a cannon? An undercover police officer? No, it’s Captain Marketing,here to help you with your online branding strategy! Armed with affordable prices on a wide variety of incredibly useful internet marketing products, he can make the difference between your company being just another website, and developing into a real internet powerhouse, chock full of site traffic and exploding with conversions! And creating a compelling online brand for you and your business is just another day at the office for the Captain, accomplished with a snap of his fingers and a few tweets. Okay, it’s not that easy…but here’s the thing. Captain Marketing has a team of internet experts working with him to create a macro-strategy for even the smallest of mom and pop companies who are looking to brand themselves successfully along the internet highway.

Creating success online for your company is what the Captain is known for!

With access to that kind of broad base of internet skills and savvy, your business can’t help but improve. It’s cheaper than hiring your own marketing department too, and no portable basketball net or coffee cups required. The first element in creating success online for your company is, as the Captain will tell you, getting somewhere in the search engines. If no one can find you on the internet in the first place, especially in doing a search, then any efforts you make in improving your website will be about as useful as a superhero without tights. EEEWWW! BARE LEGS!!! Getting on Google and the other search engines is a complex task, combining both an effective linking strategy with appropriate SEO content, incorporating your keywords into meaningful text on the pages of your website. Things like Flash and mirror pages are Kryptonite to Google, by the way, so don’t even think of using them.



Definition time!

Posted on September 14, 2012 in SEO by cmblogger

It’s definition time!  When your Captain Marketing project manager begins work with you on the keywords for SEO, you may hear a lot of unfamiliar terms bandied about. Here’s a quick guide to some of them, so you too can toss them around like a pro. Keep in mind your project manager is dedicated to your project, and available for questions, strategy sessions, and just plain old question and answer sessions at any time during your campaign. Don’t be a stranger-your participation in the process will go a long way to getting the very best results of a search engine optimization program. Here are some definitions that will be quite helpful to you in the process.

SERP has never been more important to your customers

SERP: Search engine results page. This is what comes up when you type in a keyword to the search engine and press “results.” Given that most computer usage begins and ends in 2012 with a visit to the search engine, the SERP has never been more important to your customers. Make sure you choose the very best keywords to get on page one!

Traffic: is the number of people searching the internet for a particular term

Traffic: This is the number of people searching the internet for a particular term. It’s calculated by various research tools on the internet, and a number is available both for global searches, and searches local to your area. Your project manager will be most interested in the total global searches for your possible keyword.
Check back next month for more definitions!


What does SEO, SEM and PPC do for you?

Posted on September 11, 2012 in SEO by cmblogger

Faster than a speeding bullet, you’re on your way to getting on page one of the search engines

Sure, Captain Marketing does just about everything for a small business when it comes to SEO, SEM, PPC, social media and site design. But what does that really mean for you and your company? It means better rankings on Google, with a guarantee of your name on page one. It means a cheaper cost per click for your PPC program, with better quality clicks and a higher return on your investment. For social media, it means an increase in effective postings that get your customer interested and involved with you, today! And when it comes to your website, how effective, really, is your current visual design and content? Do you have an effective call to action currently in place? Is it clear to your customer who you are and what you do, and is it written in a way that lets them know exactly what makes you special? Our web designers can help you isolate and expand the selling points you need to have front and center on your homepage to get your conversion rate up in the sky where it belongs. We’re your all-in-one marketing superheroes, here to help you figure out the sophisticated marketing techniques required to have a meaningful presence online on the internet of today. That’s what Captain Marketing means for you…we’re more than just a cartoon guy in tights. We’re your all in one marketing superheroes, leaving you with time to run your business, while we leap tall computers in a single bound, utilizing the very best online marketing strategies just for you.

At Captain Marketing, our tech department constantly researches the very best ways to get you on page one

Let’s talk SEO. For some small business owners, it’s a mysterious process, a complicated goulash of keywords, content and some strange little byproducts of our internet age called “links,” which, if you have enough of them, will magically allow you to land on page one of Google, Yahoo and Bing for your customers to find. Some people think these links look like brussels sprouts, and glow green in the night, but really, they’re bits of code that give information to these search engines. So, you ask, how in the heck does this all work? Don’t worry, you’re not alone in being confused. Search engine optimization is a complicated process, with an algorithm that frequently changes as search engine companies adjust their searching metrics. At Captain Marketing, our tech department constantly researches the very best ways to get you on page one, with 1-way, incoming links built on the right keywords you will decide on with your superhero project manager, who may or may not wear tights. You’ll be speaking to him or her a lot in the early days of your SEO marketing campaign, as you discuss the terms that are most important to your business…and the phrases your customers are actually using as they search the internet looking for exactly the services YOU provide! That’s not all of the story, however. Your project manager will also help you figure out ways to add original content to your website, meaningful information that actually uses your keywords and helps Google, Yahoo and Bing identify you with those terms with which you want to be associated. It’s a multifaceted process that takes time, but with our experience and your input, we can get you the search engine results you’ve been looking for. And no green glowing brussels sprouts needed, either! When you begin an SEO program with Captain Marketing, your project manager is going to talk to you a lot about the research data behind your keywords. What does this mean? Well, like rappelling down a building using spider web  extruding from her wrists, your erstwhile project manager is going to research the search traffic and competition for the terms that relate to your business. She (or he, actually, as both men and women with the right combination of brains, talent and looking good in a unitard can work at our company) first will look at the number of people looking on the internet for something using a particular word or phrase. That’s called traffic. You want high traffic for your keywords-lots of people looking for something using your special term. Then your project manager will examine the number of companies using that word or phrase as a keyword for their own product or service. That’s called competition. The more competition you have attached to a keyword, the harder it will be to get on page one of the search engines using it. Your project manager, clad in his or her shiny unitard and using every superhero power available, will then find the keywords that have the highest possible traffic…with the lowest possible competition for you. And then, with a few twirls of the cape, a couple of bolts of lightning, and some other things we’ll discuss in a later blog…SHAZAM! Faster than a speeding bullet, you’re on your way to getting on page one of the search engines with the very best set of appropriate keywords.


Tag Archives: local business seo