Onsite Optimization for Local Traffic and Search Results: Mission Critical

Posted on May 6, 2013 in SEM, SEO, SMO, Website Design and Maintenance by cmblogger

Get found with Google+ Local

Stay current with your competitors. Optimizing your website, with special attention given to attracting local search traffic, has never been more important.

In fact, a recent SEO industry survey reveals that the most popular SEO services today are onsite and Google+ optimization, with localization running a close second. Consumers are looking on the web for the goods and services you provide, especially in their local area. It’s up to you to make sure they find your business instead of someone else’s.

For any company that depends on local customers, you must ensure your website appears in the search results for your city and surrounding areas. Optimizing your website for local traffic means you’re making it easy for the consumer to find your name, address, phone number and more by connecting your business with your region.

To stay competitive, your website has to appear in both general search results and for relevant local areas. Get optimized, or fall behind: it’s that simple in today’s marketplace.

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Let Customers Know About Your Company With a Press Release

Posted on April 22, 2013 in SEM, SEO by cmblogger

In this age of information, it doesn’t matter if you sell diesel engines or doberman pinschers, every business needs press release distribution.

People who care about your industry want to know about your products, services and what makes your company the right source for both. It’s also an inexpensive but effective way to establish yourself as an expert within your field. Plus, with SEO optimization of your press release, you will get high quality organic links to boost your Internet visibility overall.

Your company is newsworthy. Let Captain Marketing help you create the right press release to let your consumers get the story!

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Best Buy’s “Making Technology Work For You” Isn’t Working, According to Pundits

Posted on October 19, 2012 in Blogging, SEM by cmblogger

No matter how your week’s going, it’s probably safe to say you’re feeling a whole lot better than the folks at Best Buy’s corporate headquarters. The beleaguered electronics company recently unveiled the undoubtedly costly new tagline that will spearhead their marketing messages for print, internet and media advertising…and everyone already hates it. David Brier, notable national branding guru and author, has in fact described it as “not only tired, it is a death sentence that is bland, old, worn, uninspired…[reeking] of marketing speak and committee-itis.”  Aside from generating media vitriol, the slogan’s success or failure can perhaps best be

David Brier

measured by the company’s quarterly financial figures, which indicate yet another decline in same store sales for the most recent 2012 reporting period.

What went wrong? What can smaller businesses learn about good marketing messages from watching a larger company do so badly with theirs? It’s an interesting question, and the answers depend somewhat upon who you ask, but there appears to be a general consensus about what makes a good marketing message-and what doesn’t. These considerations are appropriate for any business to ask themselves when formulating a strategy for a presence online. To ignore them-or the answers they generate-is to do so at your peril. Witness the half empty big box stores of Best Buy, and ask new Best Buy CEO Hubert Joy if he’s taking a lot of time off this fall.

For a marketing slogan (or tagline: some may argue there’s a slight difference between the two terms, but for our purposes, let’s assume them to be the same) to work, there are three basic elements in play. Frank Goedertier, a professor of Brand Management and Marketing at the Vlerick Leuven Gent Management School in Belgium, and a visiting scholar at the Kellogg School of Management, describes these parts as falling into several categories.

Is your tagline memorable and meaningful?

1.) Is your tagline memorable? Most of the best taglines are short, but pack an emotional punch right away. “Think Different.” for Apple Computer  did it in two words. For 3M, it’s one noun: “Innovation.” For Target, “Expect More. Pay Less.” conveys exactly the mission of the company, in just a quick phrase. It’s catchy, it “sticks” in your head, it is easy to understand the company from the tagline. By this standard, is Best Buy’s technology slogan that interesting or informative?

2.) Is your tagline meaningful? According to Goedertier, the main point here is to link your tagline with customer expectations. If you’re selling people on a weight loss program, then you better have a tagline that reflects the core of what you do. Weight Watchers’ “Watch Yourself Change” slogan accomplishes that with aplomb. Best Buy’s headline, then, doesn’t really get to the heart of their business, according to this rubric. They sell technology, they don’t design it. You come to Best Buy for a wide variety of goods, perhaps the lowest prices, but the company doesn’t make technology do anything for us, except perhaps allow us to acquire it.

We’’ll revisit the issue next week in our continued discussion of what makes good branding…and what doesn’t. Join us..and add your ideas to the mix.


Online Branding Part 2

Posted on September 14, 2012 in SEO by cmblogger

Successful internet branding is of course, capturing your traffic


The second part of successful internet branding is of course, capturing your traffic. This means turning your shadowy site visitors into living, breathing POTENTIAL CUSTOMERS! How do you do that? According to the Captain, you can pull off this spectacular transformation by offering something meaningful to the site visitor in exchange for their contact information, whether that is just their email or their full address. Whether you offer a free price quote for registering, a unique email list someone has to sign up for to receive, or even an informational video upon request, giving those who come to your site something valuable in exchange for their time and effort builds your lead list and cuts down on the anonymous and thus pesky looky loos. The Captain can help with a clean, well-written button incorporated onto your website homepage that’s aimed at exactly that. Ask for help!

The Captain is all about engaging your potential customer with interesting content, asking questions, listening-and responding- to their answers.


Captain Marketing wants you to know that he’s also a very social guy as well. Clad in a tuxedo, wandering around the endless cocktail parties of social media, he’s the dashing superhero you need to get the word out about your business effectively on Facebook and Twitter, with useful postings that encourage interaction with consumers. Rather than wasting time on garnering you pointless likes or huge numbers of useless followers, the Captain is all about engaging your potential customer with interesting content, asking questions, listening-and responding- to their answers. After all, the Captain knows that only by getting people to share and discuss can you truly gain value through your efforts on social media platforms. Don’t be fooled by all the hype: using social media to build targeted traffic doesn’t just happen with establishing a Facebook page. Get the experts at Captain Marketing to help you utilize your resources effectively for the most productive results.



Social media – key tools for branding your business

Posted on September 14, 2012 in SEO by cmblogger

Let us cultivate the right consumer relationships for you, and make your campaign interesting and original.

Talking about Twitter, what’s the best way to use Social Media to make your company come alive for consumers and boost your conversion rate? Trust our Social Media specialists, who are working hard for you from their secure mountain hideaway carved from solid aluminum (well, actually just Calabasas). Armed with all the Facebook, Twitter and other Social Media expertise your company will need for total world domination, our superheroes will update tweets and posts frequently, sharing meaningful links  and topics related to the subjects that are trending most, while still staying relevant to your marketing message. Our Social Media Experts understand how to involve consumers with compelling, informative content, as well as how to engage potential customers with questions, answers, and the kind of give and take that makes this kind of marketing platform so powerful. Remember, Social Media is called social for a reason. Let us cultivate the right consumer relationships for you, and make your campaign interesting and original, while you watch your brand gain the kind of high quality followers that lead to serious conversions, not just meaningless numbers. Our Social Media experts do it all for you with a minimum of hassle and a maximum of fun.



Tag Archives: local business marketing