Posted on March 4, 2013 in Search Engine Optimization, SEO by cmblogger
Google Presents Inside Search
Google has created a new and updated Inside Search site, with helpful information for every consumer about how the search engines really work. Written in clear, simple language, the presentation explains the ins and outs of the world’s most utilized and powerful search engine, along with a fascinating glimpse into the way the web works in 2013. For example, did you know that today’s Internet is comprised of over 30 trillion individual pages? To index this constantly growing information source, Google crawls the web, following links from website to website, using more than 200 ways to quantify and qualify what their bots are seeing. Some of these methods are proprietary, and their techniques can only be guessed at. Others are more obvious, and include elements like site “freshness” ( how often you’re adding new content, for example), site and page quality (how easy is it to navigate your site? Is there a lot of content on your web pages, or is it simply just photographs, product titles and prices?) and user context (where is the user searching from-and where is the website located? This is why you need cities listed on your website if you’re looking for regional customers-it will help Google bots find you). In addition, the Google slideshow also lets you learn about and view actual spam removed from their searches. It’s an interesting window into what “black hat” marketing really looks like. Finally, in the brief time it takes you to watch the slideshow, Google lets you know how many searches have been conducted on their engine in real time. In the 11 minutes this writer spent on the site, there were over 29,012,060 Google searches conducted at the same time. That’s a lot of keywords.