Posted on July 9, 2013 in SEO by cmblogger
It’s a dog eat dog world out there when it comes to online marketing, and nowhere do the stakes seem as high as they do on the search engine’s first page. And for good reason. According to a new study by online data researchers, 33% of search traffic for any keyword phrase will choose to visit the #1 result on the page, compared to only 18% of search traffic who will do the same for the second place spot.
The news isn’t good for those ranked lower on page one, either. For them, traffic drops to 11.3%, 8.1%, 6.1% and lower at the #3, #4, #5 spots and beyond. Overall, the number of people looking through the results beyond the first page is dramatically lower than the search volume that page one gets, moving from 91% of a keyword’s traffic to a paltry 4.8% of the total for that term.
The numbers matter. Let your customers find you in the page one results when they’re looking for keyword phrases that match your products and services. A good SEO program can mean thousands, if not millions of people clicking on your website, and a less than stellar one can translates into an awfully quiet summer.
Posted on November 16, 2012 in Search Engine Optimization by cmblogger
Local Search Patterns Important for websites
For any business doing SEO to advertise their brick and mortar location as well as a website, it’s important to understand how your customer uses localized search on Google, Yahoo and Bing. For that reason alone, the recent study by media consultants at YP.com is helpful in its findings on how consumers find local businesses online. For anyone left in the world who thinks that SEO isn’t important to a website that just backs up a brick and mortar location, please take note: the study revealed that 4 in 10 people use local searches at least once a day, with seven to eight people using local searches at least 3 times a week. Furthermore, many of these site visitors are using the search engines to find your location and other information specific to your brick and mortar location. As many as 4 in 10 people typing in the search command “retail stores” simply want the hours your business operates. Another fact to keep in mind: most people doing a local search are doing so from a tablet or smartphone. And with more than half of Americans owning one (a number that’s only growing, according to Nielsen), your website must be accessible, and viewable on such a device. Even if you don’t have a mobile app, can people see your phone number when accessing your full website from an Android or Iphone? Can they read your font? And as far as Flash goes (cue the ominous sound of the thunder clouds…)aside from being bad for your Google rankings, keep in mind anyone with Iphone will not able to even see the feature on your site.