Social Media Even Helps Cute Puppies

Posted on January 11, 2013 in Captain Marketing, SMO, Social Media by cmblogger

Christmas Eve brought a sad call to Michigan’s Benzie County Animal Control when a Good Samaritan reported finding a stray puppy in the snow with not one, but two broken legs. With a choke chain around his neck but no identifying tags, the dog was immediately treated for pain and held at the shelter until a solution could be found. Luckily, animal control worker Ed Carter and his wife took pity on the suffering animal, who would need extensive-and expensive-surgery to fix his badly injured legs. He brought the dog to Bay Area Pet Hospital, where they not only took X-rays free of charge, but posted on their Facebook page about the case. The story quickly went viral on the social media platform, and response was immediate and definitive. Donations to the small, regional animal hospital poured in from places as far away as Washington DC and Alabama to cover the cost of the stray’s surgery and rehabilitation, and the beagle mix is expected to make a full recovery.


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