Posted on September 9, 2013 in SEO by cmblogger
For as long as there has been a marketplace, the business owner has known that word of mouth is everything. Without the support of the buying public, the most well intentioned service will ultimately fail, and with it, even a modest small business can turn into a powerhouse.
Today, the Internet has only intensified this process, as word of mouth has moved onto the popular forums, message boards and websites created expressly for consumer reviews. As crazy as some testimonials or critiques can seem, words matter-and your online reputation has never been more important.
How do you get control? First, create an “early warning system,” either with regular monitoring by one of your employees, or even better, with one of the online tools available to let you know whenever you are mentioned on the web. Positive or negative, with an alert program in place, you’ll know about it.
Secondly, make yourself available for your customers. Complaints usually arise from bad communication, rather than a faulty product or ineffective service. People write negative reviews when they have nowhere else to turn. Keep the communication channels open, and reach out to problematic clients…before they reach out to you.
Finally, create a strong online presence. Don’t let random strangers do it for you. With regular blogging, social media postings, PR releases and content updates, you’ll not only dilute any negative reviews, but get the real story to potential customers about who you are and what your company does well.
Reputation is everything on the web. Build a great one, and you’ll find the payoff is more than worth your efforts.