Organic Search: What It Means to Be Number One

Posted on July 9, 2013 in SEO by cmblogger

It’s a dog eat dog world out there when it comes to online marketing, and nowhere do the stakes seem as high as they do on the search engine’s first page. And for good reason. According to a new study by online data researchers, 33% of search traffic for any keyword phrase will choose to visit the #1 result on the page, compared to only 18% of search traffic who will do the same for the second place spot.

The news isn’t good for those ranked lower on page one, either. For them, traffic drops to 11.3%, 8.1%, 6.1% and lower at the #3, #4, #5 spots and beyond. Overall, the number of people looking through the results beyond the first page is dramatically lower than the search volume that page one gets, moving from 91% of a keyword’s traffic to a paltry 4.8% of the total for that term.

The numbers matter. Let your customers find you in the page one results when they’re looking for keyword phrases that match your products and services. A good SEO program can mean thousands, if not millions of people clicking on your website, and a less than stellar one can translates into an awfully quiet summer.


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