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Local Search Patterns Important for Your Website..and Brick and Mortar Location

Posted on November 16, 2012 in Search Engine Optimization by cmblogger

Local Search Patterns Important for websites

For any business doing SEO to advertise their brick and mortar location as well as a website, it’s important to understand how your customer uses localized search on Google, Yahoo and Bing. For that reason alone, the recent study by media consultants at YP.com is helpful in its findings on how consumers find local businesses online. For anyone left in the world who thinks that SEO isn’t important to a  website that just backs up a brick and mortar location, please take note: the study revealed that 4 in 10 people use local searches at least once a day, with seven to eight  people using local searches at least 3 times a week. Furthermore, many of these site visitors are using the search engines to find your location and other information specific to your brick and mortar location. As many as 4 in 10 people typing in the search command “retail stores” simply want the hours your business operates. Another fact to keep in mind: most people doing a local search are doing so from a tablet or smartphone. And with more than half of Americans owning one (a number that’s only growing, according to Nielsen), your website must be accessible, and viewable on such a device. Even if you don’t have a mobile app, can people see your phone number when accessing your full website from an Android or Iphone? Can they read your font? And as far as Flash goes (cue the ominous sound of the thunder clouds…)aside from being bad for your Google rankings, keep in mind anyone with Iphone will not able to even see the feature on your site.

 

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