Learning from A Pinterest Winner: Social Media Counts
Posted on May 20, 2013 in SMO by cmblogger
When it comes to branding, social media is now the great word of mouth companies need to promote themselves in the marketplace successfully. More than just forums for direct interactions with your customers, these platforms provide an opportunity to express what’s behind your products and services-the core values that drive your business.
In 2013, great branding is achieved through a social media campaign that connects the right message with the right consumers. A recent study by analysts at Unmetric revealed the most popular corporate Pinterest boards were ones that took advantage of Pinterest’s mostly female demographic. Two boards created by Better Homes and Gardens, for example, had the most repins by consumers, as well as the second and third most “likes” of any company on the social media site.
The Better Homes and Gardens boards in question feature “guest pinners” regularly, and accrue many comments from consumers themselves. They provide multiple opportunities for users to share interests and opinions about the things they care about in these subject areas.
Along with support, the pins from Better Home and Gardens provide inspiration for one’s entire home environment and lifestyle, not just the products and services that happen to be featured that week. That kind of identification, that connection between the products you’re trying to promote with a larger value message, is precisely the definition of good branding.
The good news? Any company, big or small, can take advantage of this kind of opportunity with a great social media campaign. By now, your competitors are definitely on board. Are you?