Google Engineers Defend SEO: It’s About Usability

Posted on June 17, 2013 in SEO by cmblogger

The demands of online marketing, especially SEO, can easily cause frustration for the average small to midsize business. New standards for keywords, linking, and most of all, meaningful content can sometimes feel oppressive, as if we’re so many circus monkeys jumping through a series of hoops for a peanut.

And yet.

As several Google engineers pointed out in a recent forum discussion, search engine requirements in many ways help us all. Websites today generally look better, are easier to navigate, and convey more succinctly what they’re about than ever before.

Gone are the days when a company could just buy links to ensure a place in the rankings, do no other brand marketing and still show up on page one of the search engines. Now, more than ever before, successful SEO goes hand in hand with other online marketing techniques in a tandem process, rather than by “gaming the system” with a series of technical tricks.

Build a brand. Develop your relationship on social media with existing customers-and your potential ones. Allow your website to rise in the rankings with engaging content, strong website design, solid linking and most importantly, the great relationship you’re cultivating with the consumer. That’s what matters, and that is, in the end, what continues to make the web such a exciting place to be.


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