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Definition time!

Posted on September 14, 2012 in SEO by cmblogger

It’s definition time!  When your Captain Marketing project manager begins work with you on the keywords for SEO, you may hear a lot of unfamiliar terms bandied about. Here’s a quick guide to some of them, so you too can toss them around like a pro. Keep in mind your project manager is dedicated to your project, and available for questions, strategy sessions, and just plain old question and answer sessions at any time during your campaign. Don’t be a stranger-your participation in the process will go a long way to getting the very best results of a search engine optimization program. Here are some definitions that will be quite helpful to you in the process.

SERP has never been more important to your customers

SERP: Search engine results page. This is what comes up when you type in a keyword to the search engine and press “results.” Given that most computer usage begins and ends in 2012 with a visit to the search engine, the SERP has never been more important to your customers. Make sure you choose the very best keywords to get on page one!

Traffic: is the number of people searching the internet for a particular term

Traffic: This is the number of people searching the internet for a particular term. It’s calculated by various research tools on the internet, and a number is available both for global searches, and searches local to your area. Your project manager will be most interested in the total global searches for your possible keyword.
Check back next month for more definitions!

 

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