Category Archives: SEM

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Stay On Top of New Social Media Developments

Posted on May 13, 2013 in SEM, SMO by cmblogger

The Internet is constantly changing, and without an agile online marketing strategy, your business will get left behind.

Take Pinterest, for example. Recent studies have demonstrated that consumer participation is at all time high on the world’s third most popular social network. In fact, “pinning” in some brand categories is led by consumers themselves, rather than companies within that area.

This is a golden opportunity for businesses to engage with these consumers, showing off  products, services, and a point of view that connect with a huge audience of potential customers.

Captain Marketing can help you choose not only the best times to post (schedules that are quantifiable for many industries) but also to select the right images that will proliferate across the web.

Pinterest is clearly here to stay. Take advantage of this popular platform and stay ahead of your competitors. Savvy online marketing is the key to your success in 2013.

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Onsite Optimization for Local Traffic and Search Results: Mission Critical

Posted on May 6, 2013 in SEM, SEO, SMO, Website Design and Maintenance by cmblogger

Get found with Google+ Local

Stay current with your competitors. Optimizing your website, with special attention given to attracting local search traffic, has never been more important.

In fact, a recent SEO industry survey reveals that the most popular SEO services today are onsite and Google+ optimization, with localization running a close second. Consumers are looking on the web for the goods and services you provide, especially in their local area. It’s up to you to make sure they find your business instead of someone else’s.

For any company that depends on local customers, you must ensure your website appears in the search results for your city and surrounding areas. Optimizing your website for local traffic means you’re making it easy for the consumer to find your name, address, phone number and more by connecting your business with your region.

To stay competitive, your website has to appear in both general search results and for relevant local areas. Get optimized, or fall behind: it’s that simple in today’s marketplace.

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Diversify Your PPC Campaigns or Risk Losing Customers

Posted on April 26, 2013 in Mobile Advertising, PPC, SEM, Social PPC by cmblogger

The days of doing just one thing to get leads won’t work anymore in today’s competitive marketplace – you must diversify your social media marketing program to get results. Make sure you’re segmenting your PPC program to reach customers on all the platforms they use.

Search engine PPC ads capture people as they are searching the exact keywords associated with your products. It is about getting in front of people who already know what they are looking to buy.

Facebook ads capture the attention of people who might like your product but aren’t searching for it yet. With Facebook, ads are served in a social space to the people you want to target. New ad categories mean you can now target people based on what their interests are, along with age, gender, and education level. Don’t miss the opportunity to find new customers!

Mobile advertising reaches consumers when they are on their phones and tablets. It can target customers right as they are near your store, or right as they are casually browsing for products. More brands are jumping onto the mobile platform to make sure that they are always top of mind. Don’t let your competitors steal your customers because they are on the new platform when you aren’t.

Smart PPC choices can bring up your overall metrics and conserve your budget resources through careful market targeting. Remember, effective PPC in 2013 is all about diversification.

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Let Customers Know About Your Company With a Press Release

Posted on April 22, 2013 in SEM, SEO by cmblogger

In this age of information, it doesn’t matter if you sell diesel engines or doberman pinschers, every business needs press release distribution.

People who care about your industry want to know about your products, services and what makes your company the right source for both. It’s also an inexpensive but effective way to establish yourself as an expert within your field. Plus, with SEO optimization of your press release, you will get high quality organic links to boost your Internet visibility overall.

Your company is newsworthy. Let Captain Marketing help you create the right press release to let your consumers get the story!

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Holiday Mobile Statistics Released

Posted on March 7, 2013 in PPC, SEM by cmblogger

Holiday Mobile Statistics Released

Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile devices in generating a strong PPC strategy for any small to midsize business. Consumers are now constantly connected, even on the road-and any Adwords programs must now address the need for tightly focused, regional campaigns for maximum success. Google reports that 67% of consumers, for example, say that having multiple devices makes it easier to shop, and a full 50% of consumers polled felt that “I find that being able to shop on multiple devices makes me do so more frequently.” Google reveals that 71% of smartphone owners used the device to locate a store, and 51% used it to find a mobile coupon.

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Changes to Adwords Ahead, Google Announces

Posted on February 26, 2013 in PPC, SEM by cmblogger

Changes to Adwords Ahead, Google Announces

Google announced changes to its Adwords program this week, signalling real changes in the way in which PPC campaigns will be conducted for advertisers large and small. While some are concerned there may be complications ahead, Google assures advertisers that these shifts are in the end, designed to make the PPC process simpler and more effective for everyone. These changes include new flexible marketing tools to allow you to manage bids across multiple types of devices, including tablets and smartphones, as well as at different times of day, etc. Ads are also touted as being “smarter,” with optimization for multiple user contexts. Google itself describes these enhanced campaigns as ones that allow you to “show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.” Finally, reports will now measure new conversion types, so that advertisers will be able to really take stock of the success of a particular campaign across the board. Supporters of the changes argue this will make for more focused and easier advertising strategies, while critics charge that the new changes mean a complete reversal in the ad structuring Google itself had demanded previously. Nevertheless, it appears the consensus is positive. Jon Myers, Vice President at Marin Software, told a reporter that this Adwords shift meant  “small businesses, particularly those with local and regional targeting requirements, are the biggest winners.”

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The More Things Change…

Posted on February 25, 2013 in Blogging, PPC, SEM, SMO, Website Design and Maintenance by cmblogger

The More Things Change…

Captain Marketing has grown enormously in recent years, with a variety of new products we’re really excited about. Nevertheless, our mission remains the same: to serve the small to midsize business with extraordinary online marketing services to get them more customers, and make them more sales with unique, cutting edge techniques that have up until now only been available to Fortune 500 companies. In creating these new offerings, we’re always thinking about how we can maximize traffic and conversions for our clients, without costing them a fortune in the process. Delivering access to the highest quality marketing talent and the most sophisticated techniques to our customers is our privilege and our passion…and we look forward to helping you make the most of this exciting, lucrative new playing field we call the web. Give us a call…and let’s get started!

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Google Analytics: New Features

Posted on February 1, 2013 in PPC, SEM by cmblogger

Performance auditing is a key part of any successful online marketing strategy-not just for PPC. With two new Google Analytics features to peruse, it’s easier than ever to track your progress towards the goals you’ve set for your small to midsize business in 2013. Are you using these features yet?

1.) Google’s Traffic Sources allow you to check where your traffic is coming from, including the number of searches that led users to your site,  the number of direct visits, the number of site visits directed from another URL, and any other inbound links. Look at your data month to month-and compare it with your SEO and PPC goals. The results will help you determine where you need to be for the future, both short and long term.

2.) Google In-Page Analytics lets you see how your site visitors are connecting with you. According to Google, this feature will help you look at the data around the following questions:

  • Is the layout optimal for what I want users to accomplish on the page?
  • Are my users seeing the content I want them to see?
  • Are my users finding what they’re looking for on the page?
  • Are my calls to action motivating or visible enough?
  • What links are users clicking?

The answers to these can really help you ascertain whether your content marketing and web design strategies are on target, especially when compared month to month.

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Vocabulary for Your Marketing Campaign

Posted on February 1, 2013 in Blogging, PPC, SEM, SEO, SMO, Website Design and Maintenance by cmblogger

The year is still young…and with these winter months come new clients, people representing small to midsize businesses who have never before considered it possible to make a significant “splash” on the web, but with today’s market conditions, now see it as an imperative. It is for these folks that this blog is addressed, to fill you in on some valuable lingo to use as you develop an effective online marketing strategy.

*Landing page: This refers to the page your customer “lands” on after clicking one of your ads, your web address on list of  search engine results, or a link on your website (a contact us page, for example). This landing page should feature all the keywords and well written content the rest of your website has, as well as a call to action and a way for customers to get in touch with  you (phone number or email, or a click here now! button).

*Average CPC: This refers to “cost per click”, or the price you pay every time someone clicks your PPC ad. Very important in terms of budget-some terms will cost far more than others. Your PPC project manager can explain more.

*SERP pages: This is shorthand for the organic Search Engine Results Pages-what comes up when you type in a search term (say, “socks,” for example) into a search engine. You want to appear on page one if at all possible.

*Organic search vs Paid Ads: Google itself sums up the definition of these terms best when it describes them as the following:

  • Organic: List of websites that match someone’s search phrase. No one can pay to have their website show up in these results.
  • Ads: List of ads that match someone’s search phrase. Advertisers can pay to have their ads show based on the keywords and targeting methods they’ve chosen and the ads they’ve created.

*PM: project manager. Every campaign at Captain Marketing has a dedicated, onshore project manager assigned to your account. This means you have a live person, articulate, courteous and knowledgeable, at your disposal throughout business hours to contact by email or telephone to answer questions, explain strategy, or discuss a concern.

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Vision Is Everything

Posted on January 24, 2013 in Blogging, PPC, SEM, SEO, SMO by cmblogger

With the start of a new year, there are always those resolutions for your business that take…and those that don’t. Well into January, the holiday sparkle that inspired them has long since faded, and spring is yet a few months away. How is everything going?  Has that new hire turned into a superstar employee yet? Are you still struggling with the receipts and seemingly endless paperwork that seemed to clone itself spontaneously on your desk during December? It’s time for a reboot. In the spirit of a fledgling 2013, take a minute to look at the questions below, courtesy of writers Amber Rae at the Daily Muse and Martha Beck, author of the recent bestselling paperback,  Finding Your Own North Star: Claiming the Life You Were Meant To Live. Remember, it’s never too late to take charge of your business, your personal life, and the future for both. Take a sheet of paper (or use the back of one of those year end receipts), and mark for each question below, “rarely”, “occasionally,” “sometimes,” or “often.”  The answers may surprise you-and inspire you to take action, today.

1. I get excited every morning when I get out of bed.
2. I feel accomplished when I fall asleep.
3. I feel overwhelmed with gratitude.
4. I have fun.
5. Things just seem to work out well for me.
6. I do things I love.
7. I feel on top of my game.
8. I get so involved in projects that I lose track of time.
9.  People seem to enjoy being around me.
10.I use my imagination.

How did you do? If you scored “often” for every question, congratulations, you’re on the road to success, if you’re not there already. And if you didn’t? In 2013, consider asking a trusted friend or mentor for advice. Try something new. Try something different. Remember, whether it’s a new marketing program to really get your products seen on the web…or cultivating a more positive attitude towards the people around you, anything is possible. As Debbie Fields, the multi-millionaire chocolate chip cookie magnate once said, “The important thing is not being afraid to take a chance. Remember, the greatest failure is not to try.”