Category Archives: Search Engine Optimization

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Mobile SEO More Important Than Ever

Posted on February 15, 2013 in Search Engine Optimization, SEO by cmblogger

As more and more people use their mobile device to find local goods and services close to where they are, mobile SEO has never been more important. As search results on a mobile phone or tablet are filtered by the user’s current location, it’s critical for small to midsize businesses hoping to get local search engine traffic to implement specific strategies to ensure their company shows up for those searches. First, consider optimizing shorter search terms. Most people aren’t going to type in a long phrase when they’re sitting in their SUV, looking for a Chinese restaurant nearby. Short keywords work better for mobile SEO. Secondly, make sure the mission critical information on your website can be readily seen by a mobile device or tablet. Phone number, email address, product information, unique selling proposition: all that needs to be clearly visible for the user. Don’t make the mistake a new restaurant in Hollywood once did, as a Captain Marketing employee recently mentioned. Our colleague described getting the idea to try the place he’d heard about from work while still shopping at the mall. His wife looked up the place on her Android-and found a website that was impossible to view on her phone. What’s more, there was only a contact us page, with a tiny phone number at the bottom of the page. Needless to say, they ate somewhere else. Had they had a visible phone number and address someone could see from a mobile device, the restaurant would have enjoyed another couple of customers. Is it any wonder the place closed for good several months later? How much money did they waste on their website, before they realized they had a serious problem?

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Google: The Search Engine Company People Trust

Posted on February 14, 2013 in Search Engine Optimization, SEO by cmblogger

Google: The Search Engine Company People Trust

A National Harris Poll Reputation Quotient Report released this week showed that search engine powerhouse Google was regarded unusually favorably by the general public, as the fourth most well regarded company in the United States, behind Amazon, Apple, and the Walt Disney Company, respectively. Given the millions of consumers each day who report using the Internet to find even local goods and services, the importance of showing up in Google’s results pages is perhaps inestimable. If you’re not on page one for at least a few important keywords, you need to rethink your overall marketing strategy in 2013. Speak to a Captain Marketing project manager about a website content overhaul, a strong linking program and what key search phrases you can focus on to get you results, fast.

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Consider a Minisite and SEO package

Posted on February 8, 2013 in Search Engine Optimization, SEO by cmblogger

  Need more site traffic and your current organic SEO strategy isn’t working? Consider a Captain Marketing minisite along with an individualized SEO program to get your business jumpstarted in the new year. With Google’s current algorithm, a poorly designed site, with its clunky navigation, few keywords and little meaningful copy-can bring your rankings down no matter how many links you’re using on the back end. Content is king for today’s search engines, and Captain Marketing is there to help you meet the challenge with inexpensive programs designed expressly for maximum conversion. Our Website Store+SEO programs start at only $199.95 a month, with a one time $199.95 set up fee. That covers not only the cost of a leased, brand new website with 8 pages loaded with keyword rich content for you, but 4 optimized keywords and 25 incoming links a month, every month to your site. Of course, it also includes a dedicated onshore project manager for your account, someone who is available throughout the week to answer your questions, discuss strategy and help you with any changes or revisions you need to make. You’re also provided with a regular monthly ranking report, homepage meta tag generation, free managed hosting, and a sitemap. Consider it like a protein shake for your company-and get some muscle, today!

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Optimize Your Pinterest Page for Your Customers To Find It

Posted on February 1, 2013 in Search Engine Optimization, SEO by cmblogger

You may be familiar with Pinterest, the burgeoning visuals-heavy social media platform, and even be aware of how you can utilize a page to highlight the products and services offered by your small to midsize business. But have you considered how to get people to actually see your content displayed there? Make sure you’ve optimized your Pinterest page for the search engines, and thus driven traffic from potential customers to all your carefully curated images. Taking the time to make your Pinterest page attractive to the search engines will not only get you ranked ahead of your competitors also on the platform, but guarantee a steady stream of visitors to your page…and your website.

1.) Make sure you have a useful Pinterest username. You get 15 letters to choose from in creating a business account username for the social media platform. If your company name fits, all the better. If it doesn’t, however, choose something catchy and related to the keywords relevant to your business for convenient searching.

2.) Use well written, keyword rich content for your “about me” profile. Make sure you write something that makes sense-and again, also refers to the short list of keywords you’re tying in to your page. This is also an opportunity for you to utilize an effective “elevator pitch” for your potential customers. Make sure to include a call to action-letting the consumer know not only what they need to do to get in touch with you, but why they should in the first place. What makes you special? What makes you different from your competitors?

3.)Make sure you include full links sending people to your website from your pins. It’s critically important to always tie in your images posted with the brand itself-and you can do this by posting a pathway back to your website with every one. Just a reminder: do not use a URL shortener here (like tinyURL, for example)-Pinterest will regard this as spam.
4.)Use keywords and clear, well written content for your Pinterest descriptions. Again, this is another opportunity to optimize your pins for searchers looking for just the products and services you sell. The same applies to your alt text and file names-be specific in naming your pictures and images, rather than rely just on your username default for every one. Otherwise, the search engines won’t pick them up, and your potential consumers won’t see them.

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Google Goes To North Korea

Posted on January 28, 2013 in Search Engine Optimization, SEO by cmblogger

The former Google CEO Eric Schmidt recently returned from an independent trip to North Korea, leading some to speculate on the true purpose of his visit. With North Korea ranking as perhaps the most isolated country in the world today, Google’s former chief is a surprising visitor to the world’s “hermit kingdom”, as North Korea is popularly referred to in the press. Schmidt has stated frequently his belief in supplying people around the world with a free and open Internet and access to technology. It is hoped his warm welcome by North Korea’s Kim Jong Un signals a new era in the country’s approach to information and personal freedoms in general. Google has already infiltrated the dictatorship there to some degree, with new images from Google Earth revealing photographic details about horrific concentration camps within the isolated nation.

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The Importance of Local Search for Small Business

Posted on January 23, 2013 in Search Engine Optimization, SEO by cmblogger

Everyone seems to be talking about local SEO lately-and for good reason. It’s a fundamental to getting website visitors…and even brick and mortar traffic for your business in 2013. According to the web researchers at marketcharts.com, over 82% of local consumers utilize the search engines to find nearby products and services, far more than the 57% who report using the Yellow Pages and the 49% who use other local guides to find what they need close to their home or office. Nevertheless, marketcharts.com also reported that small local businesses have been slow to take advantage of  this growing trend, with very few appearing on the search engine results pages at all for their localized products or service. Only 7% of the small business owners surveyed reported that their primary marketing goal was to get more visitors to their website, and over 51% described their own website’s quality and ability to get new customers as “fair” to “poor.” These are significant issues. Appearing on the search engines results pages for your city-and having a credible website behind it-is mission critical to getting customers in 2013, whether you sell online or only in person.

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Have You Optimized Your Video Yet?

Posted on January 18, 2013 in Search Engine Optimization, SEO by cmblogger

Digital analytics company comScore reported that 182 U.S. Internet users watched over 38.7 billion videos in December alone, along with racking up 11.3 video ad views. The fact is: people love video, and spend time throughout their day watching them, even at work. With Google Sites and YouTube as the top online viewing platforms, it’s rapidly becoming mission critical for any company online to have a video connecting their goods and services with consumers in 2013. Whether informational, strictly entertaining, or just promotional in nature, a video posted to YouTube and your website can be enormously helpful in making your brand “come alive” for your customers.

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Bing Making Strides Against Google

Posted on January 18, 2013 in Search Engine Optimization, SEO by cmblogger

Bing reported huge growth for the month of December, capturing .02% of Google’s market share for the period. According to data analysts at comScore, Yahoo and Bing now control 28.5% of the search marketplace, while Google, still at number one, nevertheless has declined from 67% to 66.7%. Essentially, Yahoo and Bing had a great holiday season, growing their search queries 5% on a month over month basis in December.  

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Facebook Rolling Out Search Feature?

Posted on January 17, 2013 in Search Engine Optimization, SEO by cmblogger

In a continuing effort to monetize their global popularity for their stockholders, Facebook may be introducing a search feature soon for its billion + users, in a direct assail to Google and their search engine. As Colin Sebastian, analyst for Robert W. Baird & Co. tells the New York Times,  “Search, I would say, is a very high priority for Facebook…. [the platform]… has this incredible treasure trove of unstructured data on the site.” The search engine created by Facebook would undoubtedly draw on the “likes” of its users-a popularity algorithm for search results drawn from perhaps the information culled from one’s friends and associates, rather than just preferences determined by Google as likely to match your query. Already, Facebook now has a tab marked “nearby” to help users find products and services close to a user’s stated location, as well as an option for businesses to pay to appear in a sponsored search result. Clearly something is afoot-stock shares for the social media platform opened recently at $32 a share, the highest in six months.

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Google the Flu…It’s coming Our Way!

Posted on January 15, 2013 in Search Engine Optimization, SEO by cmblogger

Getting Search Engine Results, The Captain Marketing Way

Any effective SEO strategy is only as healthy as the business behind it, and if you’re down with the flu, you won’t be doing anyone at your company any good. Google released a chart this week praised by the Center for Disease Control as a real “early warning system” of what could be the worst flu outbreak in recent decades. The nonprofit research wing of the search engine and digital marketing company compiled data based on the number of searches done nationwide on “flu” and similar long tail keywords. Eerily enough, the number of flu related searches has correlated accurately in past years to the real numbers of flu cases for the year throughout the United States. For the first time since they began compiling the statistics in 2006, Google is now breaking down the search term numbers by city, so you can see exactly how your area is faring in terms of the dread virus. Remember, it’s not too late for a flu shot-and doctors recommend one this year for anyone who might be at high risk for developing further complications from this unpleasant illness.