Category Archives: Captain Marketing

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Facebook “Likes” Influence Inventory

Posted on December 31, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Facebook “Likes” Influence Inventory

According to a report in the Deseret News, major retailers are now making major inventory decisions based in part on the results of social media polls and Facebook  “likes” they receive from customers on various products. For the first time ever, Wal Mart allowed customers on the one-billion-strong social media site to vote on which toys they wanted put on sale for the Christmas season. Similarly, Macy’s customers recently voted on Facebook for more jeans in neon hues, rather than pastels-a decision the company buyers acted upon immediately, rolling out a “Very Vivid” collection of brightly colored denim in response.

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Social Media and Customer Interaction for 2012

Posted on December 28, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Social Media and Customer Interaction for 2012

Some good news for those businesses who use social media marketing: Forrester Research, an independent global research and advisory firm, has released a recent study that shows 79% of Americans online are accessing the Internet daily, for more longer periods, and most importantly, are interacting with their favorite brands more than ever before. The report also states that 45% of people on social networks say they have interacted with a brand through social media over the past three months. Pointing to the increasing mobility of the marketplace, the study also showed tablet ownership has more than doubled since 2011.

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Blogging Has Significant SEO Impact

Posted on December 27, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Blogging Has Significant SEO Impact

Hubspot research demonstrates again the power of blogging to get SEO rankings for the small to midsize business. In their results, they found 55% more visitors came to websites once a blog was established, and perhaps most importantly, 97% more links are created per month for sites that blogs when compared to websites that don’t. When you consider the impact of these links onto organic search engine results pages, blogging importance cannot be underestimated. Call your project manager today to see how Captain Marketing can get started on blogging for your own small to midsize business.

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Facebook Changes Privacy Settings

Posted on December 24, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Facebook Changes Privacy Settings

Facebook recently moved to change its privacy settings,and some of the shifts may affect you and especially younger family members, whose social media usage can be more reckless and unthinking. Nicky Jackson Colaco, manager of privacy and safety for the ubiquitous social media platform, told Mashable.com in an interview, “It’s critical for parents to understand-even if someone  decides to hide something in their timeline, that photo might still be available somewhere else on Facebook.” Nevertheless, the company has also rolled out a new feature referred to as “report and remove,” which allows users to remove their name or “tag” from multiple photos at the same time. While this won’t result in the photo being deleted from Facebook itself, removing ones name or “tag” means the photograph won’t appear if someone  does a search for your name. As with all social media, the policy points to the most important rule of usage, one that all teens should be aware of: think before you post.

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Gangnam Style: YouTube’s Most Popular Video for 2012

Posted on December 21, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Gangnam Style: YouTube’s Most Popular Video for 2012

The Korean pop anthem became the most popular YouTube video of all time, with over 1 billion unique views. Uploaded only six months ago and sung entirely in Korean, the video has spawned multiple parodies and imitations since, including one created by a group of students and a couple of current astronauts at NASA’s Johnson Space Center. Other notable versions were performed by UN Secretary General Ban Ki-Moon, the British prime minister David Cameron, and Google’s executive chairman Eric Schmidt. The other top 10 trending videos for 2012 on YouTube included “KONY 2012,” the political call to action from nonprofit Invisible Children,  “Call Me Maybe” by Canadian singer Carly Rae Jepsen, and the controversial “Facebook Parenting for the Troubled Teen,” a homemade video made by a father enraged at his daughter for posting negative things about the family on Facebook. The latter earned 35,542,120 unique views in 2012-a lot for a private family argument that went viral.

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Instagram Public Relations Meltdown Shakes the Web

Posted on December 20, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Instagram rolled out new terms of service for 2013, and the shockwaves were felt throughout the Internet. Coupled with a recent public and damaging feud with Twitter, which resulted in Instagram pics no longer uploadable as tweets onto the popular social media platform, the potential consequences are crippling. In the new service agreement which is to go into effect January 16th, Instagram users would have no legal rights to any of their photos. What’s more, any photographs shared on Instagram could be sold to other vendors as the property of Instagram itself, and used for any commercial purposes-without the original poster’s consent or permission. Perhaps needless to say, users are not pleased. In fact, in a public relations nightmare still unfolding, many celebrities have since come forward to announce they’re severing ties with the social media platform because of this new policy. Soon after the terms were announced, for example, Anderson Cooper tweeted, “Instagram will now be able to use anyone’s photos in ads? Without consent? Come on! Is there another photo app people recommend?” Stay tuned for further developments, as this new but highly relevant social media platform struggles to overcome the consequences of such a dramatic shift in user privacy rights.

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Sapphire Package: Effective SMO on a Budget.

Posted on December 19, 2012 in Captain Marketing, Social Media by cmblogger

Sapphire Package: Effective SMO on a budget

With a billion people using Facebook and several hundred million on Twitter, social media makes sense for any small to midsize business looking for a marketing edge. And yet, the investment required, both in terms of social media experience and real dollars, can be daunting. Captain Marketing understands-which is why we’ve introduced new plans to help you get the most value out of a limited monthly investment. Consider, for example, the Sapphire package we offer. With just a $99 set-up fee, and $349 per month, you’ll have a dedicated social media expert handling your SMO strategy as well as execution, with management of all Twitter, Facebook and email blasts. This specialist will create 5 new Tweets for you a week, aimed at developing and engaging your consumer base with unique, interesting content beyond just a sales pitch.  We’ll create and implement one new email campaign per month, and up to 5 Facebook wall posts as well. You’ll receive weekly telephone status meetings with your project manager, where you can discuss strategy and results, and regular updates on your progress. That’s effective social media marketing, the Captain Marketing way.

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Social Media as Social Facilitator

Posted on December 10, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Creating an online identity and a regular presence on social media

Once again, the Pew Research Center has done a survey that sheds light on how our citizens not only use the Internet, but incorporate social media into their daily lives. According to the recent study, 60 million Americans report that they have used the Internet for help with a major life decision. In findings that run counter to the conventional wisdom that social media weakens social ties, the Pew study found, in contrast, that “…instead of disappearing, peoples’ communities are transforming….moving towards communities that are oriented around geographically dispersed social networks.” These new relationships are no less strong, just differently organized than conventional social groups based around a neighborhood or single workplace environment. And in an indication that establishing ones business  reputation online has never been more important, Internet “word of mouth” is now seen as a critical part of online connectedness, with “people [using] the Internet to seek out others in their network of contacts when they need help.” Creating an online identity and a regular presence on social media,  no matter what your product or service, will be critical for the small to midsize business in 2013.

http://pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties/01-Summary-of-Findings.aspx

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Travel Alerts By Text Message Now Public Policy in Saudi Arabia

Posted on December 7, 2012 in Captain Marketing, SMO, Social Media by cmblogger

Travel Alerts By Text Message Now Public Policy in Saudi Arabia

In a dramatic example of the ways in which politics can harness Internet technology, the Saudi Arabian government unveiled a new program in November alerting husbands by text message from a government office if their wives attempt to leave the country. The Telegraph reports that by law, Saudi women are not allowed to travel independently without their husband’s permission, and thus these new alerts have been presented as a simple legal safeguard. Currently, a woman’s guardian (her father, husband or brother) must also sign a “yellow sheet”at the airport or border giving her authorization to travel. Now this form will also be accompanied by the text message as well.

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John McAfee: From Anti-Virus Designer to Murder Suspect

Posted on December 7, 2012 in Captain Marketing, SMO, Social Media by cmblogger

John McAfee: From Anti-Virus Designer to Murder Suspect

In a strange story that takes on even weirder aspects on a daily basis, anti-virus software pioneer John McAfee is now on the run in South America, accompanied by two journalists and his young female companion. Wanted by Belizean police for questioning as a “person of interest” regarding the murder of his next door neighbor, Gregory Viant Faull, McAfee claims to be in extreme danger, and wrongly accused of a crime he says he did not commit. Known recently for his colorful interests in developing all natural antibiotics, as well as “remote yoga” (where the participant simply observes someone doing yoga, and reaps physical and emotional benefits from the visual experience), aerotrekking (flying a microlight airplane at dangerously low altitudes), and by some accounts, hallucinogenic drugs, McAfee is also recording his current quasi-legal adventures in an eponymous blog, whoismcafee.com.