Identifying Consumers and Likely Buyers

When a site visitor arrives at your URL from a PPC advertisement or any other location on the web, they get a cookie inserted into their browser that identifies them as a user of your website. These identified users are extremely valuable, as they have already clicked on one of your links. Though they left without buying, they are likely to return and purchase if reminded.

Retargeting reaches these consumers beyond the confines of your PPC campaign. Your site visitor may have left your website, but they’ll continue to see targeted banner and text ads uniquely configured to their behavior and preferences. We can specifically determine the exact amount of times these potential customers are targeted, as well as customize the messaging they receive. We can also show them the products and services that match their behavior and interests when they visited your website.

Pay-Per Click Integration: Mission Critical for Success

Retargeting works, quite simply. It’s a cost effective way to not only capture more customers and better leads, but also to improve the overall value of your campaign. What’s more, it builds out your perceived “footprint” on the web for your consumers, making you more relevant and likely to gain the traffic you need for maximum conversion.

Captain Marketing will help you to combine a retargeting campaign with Pay-Per-Click the right way, for dramatic results that you might not have thought possible. Our team makes it happen.