Mobile Engagement Approach
In ensuring your mobile strategy is customized for maximum success, we’ll take advantage of all the unique features only mobile has to offer Whether your customers are searching, browsing, buying or interacting with your website, they’ll do so differently on a mobile device than on a desktop browser. A winning mobile strategy must include a design for all browsers and devices to access your website successfully, and integration with other campaigns as well.
What Can I Expect from a Mobile Campaign?
The mobile customer readily engages with “click to call” features, while “add to cart” is less of a priority. Mobile applications must be easy to use, with information on your products and services quick to access. Getting your business on page one of the search results takes on far more importance with a mobile campaign.
Captain Marketing not only takes these critical issues into consideration when planning your mobile strategy, but also your unique customization needs. “One-size-fits-all” is never an appropriate campaign approach when it comes to mobile marketing, which is why our mobile team will work with you to create a strategy customized just for you.
Mobile Optimization: What’s Included?
The success of any mobile campaign means not just mobile-compatible design, but a top-to-bottom strategy that incorporates mobile optimization at every turn. Websites and landing pages have to work well, capturing the potential customer despite a smaller screen size and less space. The surprising news? Mobile can present opportunities for even more conversions than a desktop campaign, especially when landing page optimization for mobile includes the following:
- Compatibility and Optimization Specific to the Device
- Customized Layout and Screen Size Appropriate Designs
- Mobile Optimized Coding and Website Development
- Click to Call Elements
- Mobile Friendly Lead and Contact Us Forms
