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Your Homepage: A Cornerstone of SEO & SMO Strategies

Posted on April 22, 2015 in SEO by cmblogger

Captain Marketing - Web Design

Smart Internet Marketing 101: A Solid Homepage

The success of your social media campaign and the strength of your online presence is dependent on a number of interrelated factors. One of the most important elements is having a solid homepage. Your homepage is the first thing your customers see when they visit your site, and therefore a crucial element in selling them on your goods and services. Today we will review some of the pitfalls of a poorly designed, formatted, and organized homepage. Your homepage is the building block for your entire website, so it is important you establish a solid bedrock, a foundation upon which you can build.

Trust The Experts in Website Development

Here at Captain, we are well-versed in all things on the internet. From social media posts, to climbing the search engine ladder, we know SEO and SMO. You can trust us, therefore, when it comes to making your website the best it can be. Think of your homepage like you would a storefront: your name is prominently displayed, your products/services are featured in the window, and the hours and contact information for your business are highly visible on the door. Your homepage should mirror this setup: with a careful blend of images and text that do justice to your business. An ugly website with out-of-date images, incorrect information, or clunky navigation will ultimately turn away good customers from buying. Don’t allow your website to discourage business in this way – make sure that your format is clean, easy to read, and informative.

Content vs. Images

Depending on the nature of your business, the type of industry you are in – your website could be better suited to have more content, or be more dependent on images. For example, an online retailer would be better suited to have minimal content on their homepage. Instead, focus on delivering some rich images that show off your products. Conversely, a website such as a service like a home tutor, or a voice coach would generally benefit from having more copy on their homepage: go into some detail about what you provide, to whom, and why you are worth the price you post.

Navigability

The layout of your homepage can prove to be just as crucial as what you put on it. This includes everything from having social media badges easily located, to having your contact information easy to read and noticeable. Consider where you want visitors to your site to look first, and where you want to draw their attention right away. Get an outsider’s opinion, ask others if they can understand what it is you do right away, as soon as the site loads. Ensure that your essential functions as a business are clearly stated, and establish subpages that go into greater detail about your goods and services.

Website Development in Calabasas, CA

At the end of the day, all the work you put into your social media platforms, all the money you put into advertising your website and your brand, is all for naught if you have a clunky, unappealing website. With the help of Captain Marketing, you can make sure that your website is optimized, with solid, keyword-rich content, attractive images, and a user-friendly layout that encourages repeat visitors. Visit us online today to learn how you can get started on the track to a better website!

 

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