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Web Design Disaster: Lurking Technical Problems That Can Derail SEO

Posted on September 6, 2013 in Web Design by cmblogger

Think of your website as a beautiful looking dinner. Prepared with the right ingredients, what looks great can also be good for you too. But like unrefrigerated chicken, a few technical mistakes can end up making everyone sick.

For example, are you cloaking? As a black hat technique, this term refers to showing the search engines different content than what you’re presenting to your site visitors. It ‘s a way to trick the search engines into giving you a higher site ranking than what you deserve, and naturally, Google doesn’t like it. Unfortunately, quite inadvertently, sometimes coding issues can create exact match anchor text links that don’t show up on a mouseover-and give the appearance of cloaking as well. Have your developers routinely check for any of these technical errors that may end up hiding content from users, while still having it appear for the search engines.

What about 301 redirects? If you’ve recently migrated your website or gone through a redesign, even the most functional 301 redirect plan can sometimes fail. Whether from a coding problem, a faulty database table or other issues, a faulty 301 redirect can send your SEO strategy off a cliff in a hurry. Make sure to to evaluate any old URLs regularly to stay safe.

Whether it’s a dirty sitemap or problematic code, technical problems are never fun. Evaluate your website regularly to ensure you’re not sending the wrong messages to the search engines, and instead are delivering up fresh, healthy signals for the best results.

 

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