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Twitter Announces Keyword Targeting

Posted on May 30, 2013 in PPC, Social PPC by cmblogger

As one of the “big three” social media platforms, Twitter provides an enormous opportunity for its users to connect with consumers. Now with their widespread roll-out of new paid advertising features, Twitter has become an essential for any business interested in an effective targeted advertising campaign.

Twitter’s new interface will allow businesses to utilize keyword targeting to find exactly the right audience for their message. As the email Twitter sent out to their existing Ad users explains, “…you can reach users at the right time and in the right context based on keywords in their Tweets and the Tweets they’ve recently engaged with. Simply specify the keywords you want to target and then add on targeting for location, device and gender.”

Whether you’re interested in reaching families tweeting about their plans for a trip to Disney World, or dieters who are updating us on their weight loss progress, the possibilities are endless.

With more than 550 million active, registered Twitter users and 58 million tweets per day, this social media platform is a force to be reckoned with on today’s Internet. Take advantage of their new opportunities for effective paid advertising to capture this desirable consumer base.

 

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