Post

Testing: Knowing How to Evaluate Your Design

Posted on September 13, 2013 in Web Design by cmblogger

Everyone agrees that A/B testing is useful when it comes to determining what variable works and what doesn’t for a website design. In fact, one company recently demonstrated that this kind of evaluation can lead to an increase in sales of more than 35%. However, when you are getting ready to create your test, make sure you understand how and when to utilize this helpful tool. The wrong kind of testing can lead to faulty information and a design that spells disaster for your customers.

The A/B test is used exclusively to evaluate two different versions of one element of your web page. For example, you would use this test to evaluate whether you received more calls from a phone number printed in yellow at the top of your homepage, or if one printed in black was more successful.

However, when it comes to testing for several different issues, multivariate testing may be a better choice. With multivariate testing of your phone number color, font and placement, for example, you’ll create 8 different versions of the same page, assuming you’re choosing from only two options for each variable. Equal numbers of site visitors should be directed to visit each page in order to get the data you need to make a decision.

Consult your web designer to make sure your testing will answer the questions you’re asking. Armed with the right information, you’ll have a great website, with design choices based on hard data instead of guesswork.

 

Leave a Reply