Test for Conversions on Low Traffic Websites
Posted on August 2, 2013 in Web Design by cmblogger
For many small businesses without SEO optimization, it’s a hard truth. Your site traffic numbers, particularly for businesses catering to a small local clientele, may be not be in the thousands. In fact, they may be in the hundreds, or worse, even the tens. If that’s the case for you-then quantifying your conversion rate will be all the more essential in determining what changes you’ll have to make to get more customers, stat.
For a low traffic website, this can be a challenge. With a website that gets huge numbers, obviously multivariate testing is effective. But with only a few site visitors per day, getting the answers you need can be a long, slow process. Speed up your results by testing for one variable at a time.
Next, beef up your website’s user experience. With more internal links, stronger content and compelling page headlines, you can improve engagement and lengthen the time each potential customer spends on your pages. This will improve conversion numbers, fast.
Finally, take a look at what the visitors you have are doing once they get to your website. Consider asking them directly if they found what they were looking for with the help of a review service, or a chat function. Their feedback can provide insights you may have missed previously. You can also employ a mouse movement capture function to record exactly how consumers behave on your website. Where do they go? What do they click on? This information is invaluable in creating content that works for you.
With testing, content changes and ultimately, the help of your consumers, a low traffic website can increase its conversion rate. Remember, feedback is your friend when it comes to successful online marketing.