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When It Comes to A/B Testing, Identify Your Goals First

Posted on September 30, 2013 in Uncategorized by cmblogger

When it comes to designing the right website to get the customers you want, don’t take chances on gut feelings or worse, the personal preferences of your web designer. With A/B testing, you don’t have to. Test your site’s performance to optimize for success.

To evaluate your site effectively, however, you must identify the key goals that you’re trying to achieve. Without this information, you won’t be able to determine what works, what doesn’t, and how to make the changes necessary in getting you where you need to go.

First, who do you want as leads? Who are the site visitors you’re hoping to turn into customers? Remember, the more general your answer, the less likely you are to create a website that meets the specific wants of a particular demographic. Generic website designs designed to address everyone’s needs usually end up satisfying none.

Second, what do most of your consumers want when they get to your website-and what is the “essential” experience you would like them to have? For example, your company may sell more purple widgets off your site than anything else, and you may want them to buy blue widgets instead. Both these facts are critical pieces of information as you test.

Understanding the answers to these questions will allow you to effectively evaluate site content and refine for even more conversions. Evaluating what makes a good website isn’t just about looking at graphics or content. Base decisions on goals and hard data to ensure your success.

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Test for Conversions on Low Traffic Websites

Posted on August 2, 2013 in Web Design by cmblogger

For many small businesses without SEO optimization, it’s a hard truth. Your site traffic numbers, particularly for businesses catering to a small local clientele, may be not be in the thousands. In fact, they may be in the hundreds, or worse, even the tens. If that’s the case for you-then quantifying your conversion rate will be all the more essential in determining what changes you’ll have to make to get more customers, stat.

For a low traffic website, this can be a challenge. With a website that gets huge numbers, obviously multivariate testing is effective. But with only a few site visitors per day, getting the answers you need can be a long, slow process. Speed up your results by testing for one variable at a time.

Next, beef up your website’s user experience. With more internal links, stronger content and compelling page headlines, you can improve engagement and lengthen the time each potential customer spends on your pages. This will improve conversion numbers, fast.

Finally, take a look at what the visitors you have are doing once they get to your website. Consider asking them directly if they found what they were looking for with the help of a review service, or a chat function. Their feedback can provide insights you may have missed previously. You can also employ a mouse movement capture function to record exactly how consumers behave on your website. Where do they go? What do they click on? This information is invaluable in creating content that works for you.

With testing, content changes and ultimately, the help of your consumers, a low traffic website can increase its conversion rate. Remember, feedback is your friend when it comes to successful online marketing.

Tag Archives: website testing