Posted on September 6, 2013 in Web Design by cmblogger
Think of your website as a beautiful looking dinner. Prepared with the right ingredients, what looks great can also be good for you too. But like unrefrigerated chicken, a few technical mistakes can end up making everyone sick.
For example, are you cloaking? As a black hat technique, this term refers to showing the search engines different content than what you’re presenting to your site visitors. It ‘s a way to trick the search engines into giving you a higher site ranking than what you deserve, and naturally, Google doesn’t like it. Unfortunately, quite inadvertently, sometimes coding issues can create exact match anchor text links that don’t show up on a mouseover-and give the appearance of cloaking as well. Have your developers routinely check for any of these technical errors that may end up hiding content from users, while still having it appear for the search engines.
What about 301 redirects? If you’ve recently migrated your website or gone through a redesign, even the most functional 301 redirect plan can sometimes fail. Whether from a coding problem, a faulty database table or other issues, a faulty 301 redirect can send your SEO strategy off a cliff in a hurry. Make sure to to evaluate any old URLs regularly to stay safe.
Whether it’s a dirty sitemap or problematic code, technical problems are never fun. Evaluate your website regularly to ensure you’re not sending the wrong messages to the search engines, and instead are delivering up fresh, healthy signals for the best results.
Posted on August 16, 2013 in Uncategorized by cmblogger
How much do you really know about your customers? For anyone interested in maximizing conversions with an effective website, it’s this “big data” that can make the difference when it comes to creating a look and a message that works.
Understand your site visitors and their experience on your website with some of the extremely useful metrics now available. You’ll accrue real information that can help you determine how to shape your website’s layout, copy and featured products, and know you’re basing these decisions on facts, not just feelings.
First, think about what your goals are for the website. Is it strictly meant as an information hub where customers can get a quick phone number or an address, or are you selling directly on the site? In other words, develop a game plan for what you want consumers to do. Then you can test and shape consumer behavior through a useful trial and error process that only data will provide.
What do people look at when they come to your homepage? Where do they go from there? Do they respond better to one kind of graphic and headline than another? Have you checked in with your consumers via a chat function, for example, to see if they found what they needed when they came to your website?
Only through tracking and analyzing this kind of information can you move from a web design that “looks like it works” to one that really does. Support your hunches with facts, and move from just hoping for more conversions to the reality of making them happen.
Posted on December 18, 2012 in Web Design by cmblogger
Starting Small: Three Page Redesign with Monthly Maintenance Included
We know, we know, everyone talks about the high costs of a total website makeover. If you’re not careful, you can spend thousands of dollars on a site with conversions that won’t even come close to what you need to justify the investment. Until now. Ever thought about starting small, by redesigning only three pages of your website? With Captain Marketing’s easy three page redesign packages, you can get a professionally written homepage marketing message, one hour of monthly maintenance, all the development and coding you need, and total integration of these new pages with your current, existing website. With a 12 month commitment, you’ll have zero set-up fees and just a regular $189.95 monthly charge!