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Put a Little James Bond into Your PPC Strategy

Posted on November 6, 2012 in PPC by cmblogger

 

Spyfu can also help you assess your PPC monthly and daily budgets, keyword choices, organic rankings etc

Here’s a dry phrase that nevertheless should warm the hearts of any business with a PPC marketing campaign: “Competitor Budget Depletion.” This professional sounding verbiage is really just code for: your business rivals’ PPC program just ran outta dough. Why it’s important? This competition-or lack of it- will affect your AVG positions on a daily and monthly basis. Using an online intelligence gathering application like Spyfu can also help you assess their PPC monthly and daily budgets, keyword choices, organic rankings, and landing pages-and no trench coat or dark glasses required! Information like this can be extremely useful when it comes to not only setting your own PPC budget, but in uncovering helpful keywords you might have overlooked.

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