Posted on May 20, 2013 in SMO by cmblogger
When it comes to branding, social media is now the great word of mouth companies need to promote themselves in the marketplace successfully. More than just forums for direct interactions with your customers, these platforms provide an opportunity to express what’s behind your products and services-the core values that drive your business.
In 2013, great branding is achieved through a social media campaign that connects the right message with the right consumers. A recent study by analysts at Unmetric revealed the most popular corporate Pinterest boards were ones that took advantage of Pinterest’s mostly female demographic. Two boards created by Better Homes and Gardens, for example, had the most repins by consumers, as well as the second and third most “likes” of any company on the social media site.
The Better Homes and Gardens boards in question feature “guest pinners” regularly, and accrue many comments from consumers themselves. They provide multiple opportunities for users to share interests and opinions about the things they care about in these subject areas.
Along with support, the pins from Better Home and Gardens provide inspiration for one’s entire home environment and lifestyle, not just the products and services that happen to be featured that week. That kind of identification, that connection between the products you’re trying to promote with a larger value message, is precisely the definition of good branding.
The good news? Any company, big or small, can take advantage of this kind of opportunity with a great social media campaign. By now, your competitors are definitely on board. Are you?
Posted on May 13, 2013 in SEM, SMO by cmblogger
The Internet is constantly changing, and without an agile online marketing strategy, your business will get left behind.
Take Pinterest, for example. Recent studies have demonstrated that consumer participation is at all time high on the world’s third most popular social network. In fact, “pinning” in some brand categories is led by consumers themselves, rather than companies within that area.
This is a golden opportunity for businesses to engage with these consumers, showing off products, services, and a point of view that connect with a huge audience of potential customers.
Captain Marketing can help you choose not only the best times to post (schedules that are quantifiable for many industries) but also to select the right images that will proliferate across the web.
Pinterest is clearly here to stay. Take advantage of this popular platform and stay ahead of your competitors. Savvy online marketing is the key to your success in 2013.
Posted on January 11, 2013 in Captain Marketing, SMO, Social Media by cmblogger
Christmas Eve brought a sad call to Michigan’s Benzie County Animal Control when a Good Samaritan reported finding a stray puppy in the snow with not one, but two broken legs. With a choke chain around his neck but no identifying tags, the dog was immediately treated for pain and held at the shelter until a solution could be found. Luckily, animal control worker Ed Carter and his wife took pity on the suffering animal, who would need extensive-and expensive-surgery to fix his badly injured legs. He brought the dog to Bay Area Pet Hospital, where they not only took X-rays free of charge, but posted on their Facebook page about the case. The story quickly went viral on the social media platform, and response was immediate and definitive. Donations to the small, regional animal hospital poured in from places as far away as Washington DC and Alabama to cover the cost of the stray’s surgery and rehabilitation, and the beagle mix is expected to make a full recovery.
Posted on January 9, 2013 in Blogging, SMO by cmblogger
Chicken With Problems: Brand Management Matters
We talk a lot about online reputation management at Captain Marketing-it’s one of the many services we offer our clients. And yet, nothing illustrates the need for effective management of your brand online or off better than…a wrinkled, deep fat fried piece of chicken offal. Uhm…what? Well, Kentucky Fried Chicken patron Ibrahim Langoo recently found a piece of what looks to be some deep fat fried grey matter…and photographed it, right there in the bucket of chicken he’d ordered and in which he’d discovered the unsavory looking bit. He approached the staff at the counter, who were unimpressed. Unhappy with their response, he did what arguably most of those under 35 would do next in 2013…he posted the picture on the Internet. Naturally, it went viral, and now the millions KFC carefully allotted to online advertising and a social media presence up may add up to exactly…nothing. To add insult to injury, Kentucky Fried Chicken has countered this photo’s popularity across the web with a rather misguided announcement that the organ in the photo was actually a piece of kidney, not a brain, and that they’re very sorry it happened, but that Mr. Langoo can pick up some free vouchers for more chicken whenever it’s convenient.
Chicken With Problems: Brand Management Matters
Somehow, looking at the photo, we don’t think Mr. Langoo, or many who have seen it will be back to their local KFC anytime soon. Moral of the story: stop reputation management problems when they happen, whether on your Twitter feed, Facebook page..or even at the counter, face to face. Don’t wait for them to go viral…no matter what’s in your chicken.