Posted on June 28, 2013 in Web Design by cmblogger
The success of a website is determined by your answers to two questions. First, are you getting site visitors? If not, a solid SEO campaign, paid ads, and social media marketing can address that problem well. However, if you have the traffic but not the conversion numbers, you may need to rethink your website.
Before you panic, consider the basics. It may sound elementary, but you’d be surprised how many websites are missing a call to action and a clearly visible phone number (or other contact information, if you prefer) from the top third of their homepage. By clearly visible, too, we’re not talking about something small and grey tucked away in the corner of the uppermost logo, but a “Call/Email/Order (as appropriate) Today for Your Free Quote/Widget/Etc.” and a large, bright font, placed where people can see it.
Second, is your site mobile friendly? With more than a billion cellphones in use around the world and tablet use exploding among the U.S. population, people are accessing your website from more than just desktop browsers. Aside from the negative SEO complications, a site that doesn’t work, isn’t readable, or plain just looks awful from a mobile device is bad news. As basic as a strong visual with your contact information, addressing your mobile consumers with a responsive web design should be mission critical for everyone in 2013.
Posted on May 10, 2013 in Coupon, Web Design by cmblogger
Colors and images set the mood of a website more than you might imagine. Blue is a trustworthy color, which is why so many banking institutions use it for their website designs. Green is often associated with nature and rebirth, and you’ll often find it used on websites touting health related products.
But it’s more than just “feel good” psychology when it comes to the layout of your website. Your design choices are not just about fostering brand consistency, but can actually provide the measure of encouragement your customer needs to make a purchase, or reach out for contact.
You have only a short time, most analysts say only 4-6 seconds, to “hook” a consumer who visits your website, and transform them from a casual browser into an active customer. Just as you would want an impressive storefront and well groomed employees no matter what your business, your website must have visual appeal as well as solid content.
Call us today to discuss your particular goals and challenges. Captain Marketing’s experienced team of web designers and copywriters can help you set just the right tone with an effective, consumer friendly website, formulated for success.
Posted on October 9, 2012 in Web Design by cmblogger
Getting in Touch: Make It Easy for Your Customers
It may seem like a no brainer, but let’s talk turkey. Do you have your phone number, email, or other contact information on your homepage? Don’t rely on just a contact link on your menu for customers to get in touch. Marketing statistics demonstrate that you must provide multiple ways for people to contact you in order to maximize conversions. Some people prefer picking up a phone to speak with you about their questions. Others will want to simply email-and still other visitors prefer the ease of your contact link. Don’t force them to do one or the other. Transparency-and choice-builds trust for your internet visitors, and that’s the most valuable commodity you can offer any potential customer.