Posted on August 20, 2013 in SEO by cmblogger
Some things just go together. A set of pearls and a little black dress… summertime and baseball…movies and popcorn. Think of SEO and social media in the same way. Whether you’re talking about what makes for effective branding or in terms of how Google has defined the search ranking algorithm, what your company does on these social media platforms is now a critical part of not just your SEO campaign, but any successful online marketing strategy.
It’s all about engagement as a measure of relevance. The search engines want to rank companies with content that attracts attention and participation from consumers on the web. Google is continually trying to improve its results by answering your search request with the most relevant answers possible. That’s why it looks for goods and services that demonstrate that people care about them, as measured by participation with that brand on social media, or by how often consumers share a particular website’s content. If you have something that no one is reading about, commenting on, or sharing, you’re not showing Google you matter when it comes to your particular products and services.
The other caveat, however? Unfortunately, the process takes awhile. A viable social media strategy won’t happen overnight, but instead requires interesting, varied content over time. Mix it up. Use videos. Photographs. Informational posts. Answer questions-and interact with your users. Google will note these social connections and reflect it within the SERPs. While it remains a complicated trial and error process, an enduring social SEO campaign will pay off. Stick with the basics, and watch your star rise along with your rankings.
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Posted on January 4, 2013 in Search Engine Optimization, SEO by cmblogger
Consultancy Releases Top Search Terms for 2012
Consultants at Experian released a recent report on the top search terms on the web for 2012, announcing the word “Facebook” was once again the most common search term used on more than 60 search engines across the web for the fourth straight year. Indeed, it was #1 by an even greater margin (a 33% increase in usage) than it was in 2011, an indication of both its popularity and influence on our cultural and business activities today. The other search terms identified as the most popular keywords for the search engines were:
4. facebook login
8. www. facebook.com
Clearly, most of us are using social media for more of the day than anyone would care to admit. Another interesting detail of the study from an SEO perspective: the report found that one-word search terms were being used more than ever on the search engines, in a 16% rise from usage last year.
Posted on November 16, 2012 in Search Engine Optimization by cmblogger
Local Search Patterns Important for websites
For any business doing SEO to advertise their brick and mortar location as well as a website, it’s important to understand how your customer uses localized search on Google, Yahoo and Bing. For that reason alone, the recent study by media consultants at YP.com is helpful in its findings on how consumers find local businesses online. For anyone left in the world who thinks that SEO isn’t important to a website that just backs up a brick and mortar location, please take note: the study revealed that 4 in 10 people use local searches at least once a day, with seven to eight people using local searches at least 3 times a week. Furthermore, many of these site visitors are using the search engines to find your location and other information specific to your brick and mortar location. As many as 4 in 10 people typing in the search command “retail stores” simply want the hours your business operates. Another fact to keep in mind: most people doing a local search are doing so from a tablet or smartphone. And with more than half of Americans owning one (a number that’s only growing, according to Nielsen), your website must be accessible, and viewable on such a device. Even if you don’t have a mobile app, can people see your phone number when accessing your full website from an Android or Iphone? Can they read your font? And as far as Flash goes (cue the ominous sound of the thunder clouds…)aside from being bad for your Google rankings, keep in mind anyone with Iphone will not able to even see the feature on your site.