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Localized Ad Copy Drives Engagement

Posted on May 9, 2013 in Coupons, PPC by cmblogger

Local Marketing with The Captain

When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.

Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.

According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.

That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).

Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.

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Pay Per Click: Part of Any Successful Inbound Marketing Program

Posted on May 2, 2013 in Coupons, PPC by cmblogger

When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success.

Combined with frequent additions of meaningful content to your website, a strong social media presence, and good SEO, a competent PPC program can increase your incremental traffic by 89%, according to a recent Google study.

Don’t fall behind your competitors when it comes to savvy Internet marketing. Capture the consumers who are ready to buy or engage with your products and services with  well written ad copy, the right keywords and appropriate ad placement.

Reaching the consumers who matter with PPC means more traffic, more leads and more business, fast.

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Facebook Ads Now Include Broad Interest Categories

Posted on April 19, 2013 in Coupons, PPC by cmblogger

You can now target Facebook ads at broad categories of people rather than just relying on demographic data.

The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.

Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.

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Just 5 Keywords-or 5000?

Posted on October 30, 2012 in PPC by cmblogger

  Competent management of your PPC program is a multi-faceted process, but generating a great keyword list is the first step towards getting the traffic and subsequent conversions your company deserves. For example, does your keyword list focus on all the main categories of your business? Using terms customers might utilize while searching is a no brainer, but you should be able to organize the keywords into groups of general and specific terms that can also be arranged by theme. In general, 5-20 keywords should be included in each ad group to maximize returns, though you’re allowed up to 5000 terms as per Google rules.

Tag Archives: PPC campaign