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Google Display Advertising: Understand All Your Options

Posted on May 16, 2013 in Coupons, PPC by cmblogger

With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only to video, but most inexperienced marketers gravitate towards the default display option, incorporating keywords from an organic search campaign and hoping for the best. Most of your competitors will be adopting this approach, going on to achieve only fair to middling results.

Start with the right display keywords. Remember, Google ignores match types for paid advertising. They also use negative keywords to facilitate correct ad placement. According to most analysts, the best course is to choose only a few broader terms for search (2-3 words each rather than longer combinations) and only a few negative keywords (rather than thousands) for your campaign.

Keyword segmentation also makes a difference. Choose what each ad and landing page will be for every ad group. Keywords must match both the ad and and the landing page. Include effective placement targeting, and flexible reach, and you have a campaign that can really make a difference.

Think outside the box. Take advantage of the different formats available. Understand where each dollar you spend is going.  Use just the right image (or video), target exactly the audience you need-and watch your sales grow, both for online and your brick and mortar location. With a great display campaign, you’ll soon wave goodbye to your competitors, and hello to success.

If you want more help with your PPC Campaign, Captain Marketing offers a variety of services designed to optimize your ads.

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Localized Ad Copy Drives Engagement

Posted on May 9, 2013 in Coupons, PPC by cmblogger

Local Marketing with The Captain

When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.

Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.

According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.

That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).

Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.

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Pay Per Click: Part of Any Successful Inbound Marketing Program

Posted on May 2, 2013 in Coupons, PPC by cmblogger

When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success.

Combined with frequent additions of meaningful content to your website, a strong social media presence, and good SEO, a competent PPC program can increase your incremental traffic by 89%, according to a recent Google study.

Don’t fall behind your competitors when it comes to savvy Internet marketing. Capture the consumers who are ready to buy or engage with your products and services with  well written ad copy, the right keywords and appropriate ad placement.

Reaching the consumers who matter with PPC means more traffic, more leads and more business, fast.

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Facebook Ads Now Include Broad Interest Categories

Posted on April 19, 2013 in Coupons, PPC by cmblogger

You can now target Facebook ads at broad categories of people rather than just relying on demographic data.

The new partner categories allow you to target specific interests, meaning you have better access to exactly the right type customers for your business. The broader consumer categories are based on a person’s browsing and purchasing histories. This data predicts who will be interested in ads that focus on your chosen category.

Let Captain Marketing help you with your Social Media Marketing and Facebook ads for maximum return on your investment with our affordable, effective Social PPC programs.

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Web Freedom: Where Your PPC Campaign Won’t Reach

Posted on January 31, 2013 in PPC by cmblogger

Given the way we live and do business today, it’s hard to believe the World Wide Web was created by Tim Berners-Lee fairly recently, in 1989. How the world has changed since then-for most of us! When Berners-Lee developed it, his idea was to allow for the free exchange of information, or as he described his intentions in a short personal history, “the dream behind the Web is of a common information space in which we communicate by sharing information.” It’s interesting to note which few countries in today’s world don’t participate in this global exchange. Here are just a few of the twenty or so countries who restrict or forbid access entirely to the World Wide Web:

1.) Pakistan. This nation began official censorship of the web in 2000, with content labeled “anti-Islamic” slated for removal. In time, censorship has increased to include not only material labeled pornography, but Wikipedia and most international newspapers as well.

2.) Burma/Myanmar. Internet connections in country are prohibitively expensive for most citizens, as they all must go through the Myanmar Posts and Telecom company for an exorbitant fee. All ISPs are filtered, and citizens that do have a web connection are blocked from accessing most independent news sites around the world. Email is also monitored by government authorities and use of certain keywords can result in arrest, if not prison for the writer.

3.) China. Much has been written lately about the “Great Firewall of China,” the sophisticated censorship in place throughout the country that prevents citizens from accessing international news sites like the BBC and Voice of America. With 220 million Chinese citizens on the World Wide Web, however, government censorship officials have their work cut out for them. With a censorship division estimated to employ over 30,000 people and one of the largest network of servers in the world, the Chinese government carefully monitors all blogging, searches, news sites, and even Internet cafe activity throughout the country.

4.) North Korea: It may be surprising to learn that there are, in fact, any citizens at all who have access to the World Wide Web in North Korea, but  the nation does have a small group of  professionals devoted to maintaining foreign language “news” sites about the small country and even a Twitter account. Some government officials also have access via satellite to German ISP servers, though there are no servers at located in the country itself.  For the rest of the nation, however, the World Wide Web is just another aspect of modern life denied to them for political reasons.

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Local AdWords Traffic Pays Off

Posted on January 24, 2013 in PPC by cmblogger

In the rush to take advantage of all your potential customers who are using the search engines to find local products and services, consider a localized PPC campaign to make it happen, fast. While most small businesses can’t afford a large AdWords budget, a few carefully chosen terms scheduled correctly can bring you almost instant results. Start small, and increase your budget as bookings increase. A competent PPC strategy will target just the cities you need, and the consumers you want-as they look for your products and services on the web. With Captain Marketing’s wide range of budget conscious programs, success is built into your marketing plan.

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Pay Per Click: A Reliable Lead Generation Source in 2013

Posted on January 2, 2013 in PPC, SEM by cmblogger

Pay Per Click: A Reliable Lead Generation Source in 2013

With lead generation the number one goal for most businesses employing any kind of Internet marketing campaign, most of the attention is on SEO and other related strategies. Nevertheless, paid ads remain a reliable source of site traffic in 2013. Don’t underestimate the power of a well written ad targeting the right consumer base for a particular product or service. A recent poll conducted by Los Angeles marketing analysts indicated 64% of B2B companies and 73% of B2C companies utilize pay per click advertising for conversions. According to the same research, 31% of B2B and 40% of B2C businesses also indicated they plan to spend even more on PPC in 2013.

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Regional Businesses Need Regional PPC Campaigns

Posted on December 28, 2012 in PPC by cmblogger

Regional Businesses Need Regional PPC Campaigns

If your business is centered around a particular area of the country or state, you need to coordinate your marketing efforts in that area, rather than nationally. For SEO, that translates into area specific keywords, e.g “cheap sneakers in Kansas City” as opposed to more general terms that have both more competition-”sneakers”-and miss out on those potential customers who are searching for your product using regional terms. For PPC, this means your impressions should absolutely be tied into location as well, to ensure your ad is focused exclusively on the people who will actually have an opportunity to shop with you. Remember, Yahoo, Google and Microsoft all offer geo-location features that are quite useful to the regional seller, and allow you to not only target ads based on IP address, but also offer geo-specific keywords too.

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The Journey of A PPC Campaign Begins with A Single Keyword

Posted on December 28, 2012 in PPC by cmblogger

The Journey of A PPC Campaign Begins with A Single Keyword

There are a few basic tenets to successful PPC marketing,  simple concepts upon which the most complicated strategies are built. Understand them, and you’re well on your way to appreciating the depth and complexity of an effective Adwords strategy. First, keyword analysis is the cornerstone of any worthwhile PPC campaign. You’ll need to put in significant time identifying and researching effective terms that sum up what you do-and for which consumers you do it for. Understanding not only how to best utilize keyword research tools, but also how to mine your own content for keywords that work is critical. Secondly, you need to identify your target audiences. Do you need to grab an end user of your product or service, or just a distributor? Who’s looking for you on the internet, and why? How do your consumers find you already, before your PPC program starts?  Knowing these answers will help you not only select the best terms, but write the most compelling ad copy, and schedule your ads in such a way that they reach just the consumers you want, when you want them.


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Easy Come, Easy Go with No Long Term Contracts

Posted on December 20, 2012 in PPC, SEM by cmblogger

Easy Come, Easy Go with No Long Term Contracts

At Captain Marketing, we understand that things can change, and fast. That’s why we did away with long term contracts. You can sign up for any PPC program with us with just a month to month agreement. Give us thirty days cancellation notice, and you’re free! No extended committments, no endless financial obligations. Just results…and fast. Call us today to get your program started, with expert ad copy, keywords that work, and superior results that will bring you instant targeted traffic from consumers who want what you have to sell. Don’t waste time and money trying to make sense of the complicated, ever changing word of paid ads on your own. It’s a science and a craft…and with our expert AdWords strategists, you’ll get the return on investment you need, without the frustration.

Tag Archives: pay per click campaigns