Posted on February 1, 2013 in PPC, SEM by cmblogger
Performance auditing is a key part of any successful online marketing strategy-not just for PPC. With two new Google Analytics features to peruse, it’s easier than ever to track your progress towards the goals you’ve set for your small to midsize business in 2013. Are you using these features yet?
1.) Google’s Traffic Sources allow you to check where your traffic is coming from, including the number of searches that led users to your site, the number of direct visits, the number of site visits directed from another URL, and any other inbound links. Look at your data month to month-and compare it with your SEO and PPC goals. The results will help you determine where you need to be for the future, both short and long term.
2.) Google In-Page Analytics lets you see how your site visitors are connecting with you. According to Google, this feature will help you look at the data around the following questions:
- Is the layout optimal for what I want users to accomplish on the page?
- Are my users seeing the content I want them to see?
- Are my users finding what they’re looking for on the page?
- Are my calls to action motivating or visible enough?
- What links are users clicking?
The answers to these can really help you ascertain whether your content marketing and web design strategies are on target, especially when compared month to month.
Posted on January 16, 2013 in PPC, SEM by cmblogger
Sometimes it’s difficult to get excited about the brief bit of text that accompanies a PPC advertisement-after all, how much can you really say in such a quick burst? And yet, well worded PPC copy gets results. Don’t forget that behind the numbers, your customers are people, after all, in search of fulfilling the same basic needs the world over. Consider the results of a fascinating study of email marketing techniques a few years ago that revealed the short phrase that was most likely to get an anonymous email opened by the receiver. Ready? The phrase “you are not alone.” was the most successful in reaching people-even those selected at random. It sounds corny, but it’s true-advertising that appeals to the common values, hopes and dreams we all share makes an impact on consumer, while copy that comes across as “just more words” does not. Before you decide on a particular PPC campaign, or frankly, any content marketing, think about the basic needs your product or service hopes to address. For example, if you sell batteries-you might consider addressing your consumers need for security, safety, and reliability in your marketing campaigns. Designing a better software system for a particular industry might help people understand and master the data in front of them more effectively. If you can tie your product or service with an emotional response-a meeting of a real and important human need-you have an extremely successful PPC advertising campaign.
Posted on January 2, 2013 in PPC, SEM by cmblogger
Pay Per Click: A Reliable Lead Generation Source in 2013
With lead generation the number one goal for most businesses employing any kind of Internet marketing campaign, most of the attention is on SEO and other related strategies. Nevertheless, paid ads remain a reliable source of site traffic in 2013. Don’t underestimate the power of a well written ad targeting the right consumer base for a particular product or service. A recent poll conducted by Los Angeles marketing analysts indicated 64% of B2B companies and 73% of B2C companies utilize pay per click advertising for conversions. According to the same research, 31% of B2B and 40% of B2C businesses also indicated they plan to spend even more on PPC in 2013.