Vocabulary for Your Marketing Campaign

Posted on February 1, 2013 in Blogging, PPC, SEM, SEO, SMO, Website Design and Maintenance by cmblogger

The year is still young…and with these winter months come new clients, people representing small to midsize businesses who have never before considered it possible to make a significant “splash” on the web, but with today’s market conditions, now see it as an imperative. It is for these folks that this blog is addressed, to fill you in on some valuable lingo to use as you develop an effective online marketing strategy.

*Landing page: This refers to the page your customer “lands” on after clicking one of your ads, your web address on list of  search engine results, or a link on your website (a contact us page, for example). This landing page should feature all the keywords and well written content the rest of your website has, as well as a call to action and a way for customers to get in touch with  you (phone number or email, or a click here now! button).

*Average CPC: This refers to “cost per click”, or the price you pay every time someone clicks your PPC ad. Very important in terms of budget-some terms will cost far more than others. Your PPC project manager can explain more.

*SERP pages: This is shorthand for the organic Search Engine Results Pages-what comes up when you type in a search term (say, “socks,” for example) into a search engine. You want to appear on page one if at all possible.

*Organic search vs Paid Ads: Google itself sums up the definition of these terms best when it describes them as the following:

  • Organic: List of websites that match someone’s search phrase. No one can pay to have their website show up in these results.
  • Ads: List of ads that match someone’s search phrase. Advertisers can pay to have their ads show based on the keywords and targeting methods they’ve chosen and the ads they’ve created.

*PM: project manager. Every campaign at Captain Marketing has a dedicated, onshore project manager assigned to your account. This means you have a live person, articulate, courteous and knowledgeable, at your disposal throughout business hours to contact by email or telephone to answer questions, explain strategy, or discuss a concern.

Tag Archives: Organic search versus Paid ads