Posted on March 7, 2013 in PPC, SEM by cmblogger
Holiday Mobile Statistics Released
Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile devices in generating a strong PPC strategy for any small to midsize business. Consumers are now constantly connected, even on the road-and any Adwords programs must now address the need for tightly focused, regional campaigns for maximum success. Google reports that 67% of consumers, for example, say that having multiple devices makes it easier to shop, and a full 50% of consumers polled felt that “I find that being able to shop on multiple devices makes me do so more frequently.” Google reveals that 71% of smartphone owners used the device to locate a store, and 51% used it to find a mobile coupon.
Posted on January 31, 2013 in PPC by cmblogger
Given the way we live and do business today, it’s hard to believe the World Wide Web was created by Tim Berners-Lee fairly recently, in 1989. How the world has changed since then-for most of us! When Berners-Lee developed it, his idea was to allow for the free exchange of information, or as he described his intentions in a short personal history, “the dream behind the Web is of a common information space in which we communicate by sharing information.” It’s interesting to note which few countries in today’s world don’t participate in this global exchange. Here are just a few of the twenty or so countries who restrict or forbid access entirely to the World Wide Web:
1.) Pakistan. This nation began official censorship of the web in 2000, with content labeled “anti-Islamic” slated for removal. In time, censorship has increased to include not only material labeled pornography, but Wikipedia and most international newspapers as well.
2.) Burma/Myanmar. Internet connections in country are prohibitively expensive for most citizens, as they all must go through the Myanmar Posts and Telecom company for an exorbitant fee. All ISPs are filtered, and citizens that do have a web connection are blocked from accessing most independent news sites around the world. Email is also monitored by government authorities and use of certain keywords can result in arrest, if not prison for the writer.
3.) China. Much has been written lately about the “Great Firewall of China,” the sophisticated censorship in place throughout the country that prevents citizens from accessing international news sites like the BBC and Voice of America. With 220 million Chinese citizens on the World Wide Web, however, government censorship officials have their work cut out for them. With a censorship division estimated to employ over 30,000 people and one of the largest network of servers in the world, the Chinese government carefully monitors all blogging, searches, news sites, and even Internet cafe activity throughout the country.
4.) North Korea: It may be surprising to learn that there are, in fact, any citizens at all who have access to the World Wide Web in North Korea, but the nation does have a small group of professionals devoted to maintaining foreign language “news” sites about the small country and even a Twitter account. Some government officials also have access via satellite to German ISP servers, though there are no servers at located in the country itself. For the rest of the nation, however, the World Wide Web is just another aspect of modern life denied to them for political reasons.
Posted on January 24, 2013 in PPC by cmblogger
In the rush to take advantage of all your potential customers who are using the search engines to find local products and services, consider a localized PPC campaign to make it happen, fast. While most small businesses can’t afford a large AdWords budget, a few carefully chosen terms scheduled correctly can bring you almost instant results. Start small, and increase your budget as bookings increase. A competent PPC strategy will target just the cities you need, and the consumers you want-as they look for your products and services on the web. With Captain Marketing’s wide range of budget conscious programs, success is built into your marketing plan.