Posted on May 17, 2013 in Coupon, Web Design by cmblogger
Pew Internet and American Life Project recently released new statistics on current mobile device usage in the United States today, and it’s clear that mobile web browsing is a trend that’s here to stay. Nearly one in three American adults owns a tablet computer, and nearly half of all Americans have a smartphone. More than 55% report using these devices to access the Internet regularly, with a quarter using them to get coupons to use at local businesses.
Among teens, the move to mobile is even more pronounced. More than 37% of teens own a smartphone, while one in four reports using the Internet primarily from their mobile device. More than 22% own their own tablet computer. As perhaps is to be expected for an age group focused by definition on social communication, teenagers are more connected to the Internet than any other age related demographic.
The message is simple. Optimize your website for mobile traffic with a responsive design, or get left behind as the stampede moves on to buy from your competitors. Whether you decide to create a unique app or use a mobile web layout, make sure you highlight your products and services effectively through a design that reflects these new realities of the marketplace.
Posted on December 31, 2012 in Web Design by cmblogger
Maximize Your Mobile Market
According to mobile payment specialists Payvia, about $93 billion dollars will be spent by these consumers via mobile devices in 2012. Over 55% of consumers polled stated they planned to use a mobile device to shop in 2012, with one in five purchases ultimately completed by mobile device. As you revamp your website to accommodate these consumers, consider simplifying the buying process to make these purchases easier for mobile shoppers. Demanding complicated data entry requirements from your customers will inevitably result in abandoned shopping carts and delayed purchases, with 41% of shoppers polled reporting that they equated a long check out time with a failed transaction.