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Stay Single: Use One URL for Mobile and Desktop Browsers

Posted on August 6, 2013 in SEO by cmblogger

In case you haven’t been listening closely this summer, Google has definitely sounded the alarm: if your website doesn’t work well with mobile browsers, you will be penalized in terms of SEO. Understanding the full measure of what Google does want for great rankings, however, goes beyond just a responsive web design.

Google wants one URL across the board. That means serving the same HTML for your tablet, desktop and mobile sites. With the advent of social sharing and the popularity of social media, Google wants your website content to be distributed across these platforms. The more your posts, content and articles are shared by others, the better your Google rankings will be. For this to happen, a single URL is critical.

Single URLs also eliminate redirects. Remember, even one redirect can take a mobile customer a half a second. Add several more and your potential customer has to wait 3-5 seconds just to see your page. According to a recent report from analytics experts, 47% of consumers expect a website to load in under 2 seconds, and 40% will simply click away if it takes longer to do so.  Even a 1 second delay can result in a 7% conversion loss, or potentially hundreds of thousands of dollars in lost sales per year.

Don’t risk your rankings on the search engine results pages. Ensuring the mobile and desktop versions of your website are in compliance with Google’s recommendations means better SEO-and more conversions in 2013.

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Frequent SEO Mistakes

Posted on July 23, 2013 in SEO by cmblogger

Distinguished Google Engineer and search optimization expert Matt Cutts is around the web a lot these days, with concerned businesses and marketing strategists asking plenty of questions about the effects of the new Google Penguin algorithm and other updates on their SEO campaigns. The good news? Google’s search engine is better than ever, with fewer spammy results and more sensitivity to naturalistic searches (providing quality results to search phrases that sound the way real people talk, rather than the way computers do).

Recently, he described some of the most common mistakes webmasters are making when it comes to their SEO programs:

1.) Not having a good, navigable website. Did you build your website a decade ago? Unlike fine wines and some spouses, websites do not get better with age. You must ensure your website is easy for consumers to navigate, and without the obvious technical problems that can stop an SEO program in its tracks. The good news? Investing in a fast, intuitive, well designed site pays off not just in terms of good search engine rankings, but in getting more customers, too.

2.) Not including good content. Is your website all pictures? Do you have meaningless strings of keywords or just a video on your homepage? You not only need good, easy to read copy on your pages for the search engine bots, but phrases within them that people might actually use to search for your goods and services. For example, if you’re offering Niagara Falls vacations for your consumers, don’t just write about “Niagara Falls tours.” Add the phrase “trips to Niagara Falls” and “Niagara honeymoons” to your copy. Those are also terms people search for-and need to be on your site.

We found this brief summary very instructive-and helpful for any business wanting to ensure their optimization campaign works as it’s supposed to. See your website in these descriptions? Call us for help in fixing them, and finally get the SEO rankings you deserve.

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Optimize for the Mobile Local Shift

Posted on May 14, 2013 in Captain Marketing, Local SEO, Search Engine Optimization, SEO by cmblogger

Google Local - Captain Marektin

More users than ever before are making the shift from their desktops to accessing the web with a mobile device. You must take action to capture these mobile searches and potential local customers.

First, make sure your website is optimized for local and mobile SEO. Consider a store locator, as well as individual store pages that feature the correct address, phone number, and hours for each of your locations. Second, create appealing, informative Google + and Bing local listing pages for your company. Your customers may use local search techniques other than Google to find your business, so be ready for them.

Finally, integrate your business into social media, not just to make the most of branding and engagement opportunities, but for SEO purposes as well.  Consumer driven sites are now featuring local search functions with their mobile apps, including those for Facebook (with Graph Search), Foursquare and Yelp.

Encourage your customers to write reviews, check in and interact with you on these vital social networks, so others can not only find your business, but see the positive interactions that build trust and encourage buying decisions.

Half Off Social Media - Captain Marketing

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Mobile SEO More Important Than Ever

Posted on February 15, 2013 in Search Engine Optimization, SEO by cmblogger

As more and more people use their mobile device to find local goods and services close to where they are, mobile SEO has never been more important. As search results on a mobile phone or tablet are filtered by the user’s current location, it’s critical for small to midsize businesses hoping to get local search engine traffic to implement specific strategies to ensure their company shows up for those searches. First, consider optimizing shorter search terms. Most people aren’t going to type in a long phrase when they’re sitting in their SUV, looking for a Chinese restaurant nearby. Short keywords work better for mobile SEO. Secondly, make sure the mission critical information on your website can be readily seen by a mobile device or tablet. Phone number, email address, product information, unique selling proposition: all that needs to be clearly visible for the user. Don’t make the mistake a new restaurant in Hollywood once did, as a Captain Marketing employee recently mentioned. Our colleague described getting the idea to try the place he’d heard about from work while still shopping at the mall. His wife looked up the place on her Android-and found a website that was impossible to view on her phone. What’s more, there was only a contact us page, with a tiny phone number at the bottom of the page. Needless to say, they ate somewhere else. Had they had a visible phone number and address someone could see from a mobile device, the restaurant would have enjoyed another couple of customers. Is it any wonder the place closed for good several months later? How much money did they waste on their website, before they realized they had a serious problem?

Tag Archives: mobile SEO